GNC to Launch Worldwide Multi-Channel Brand Campaign in 2013
Phase two of the GNC "Live Well" brand campaign unveiled in 2011 will be launched in January 2013 including television, out-of-home, print and online
PITTSBURGH, Oct. 31, 2012 /PRNewswire/ -- GNC Holdings, Inc. (NYSE: GNC), the nation's largest specialty retailer of health, wellness and sports nutrition products will be launching a multi-channel, national campaign in 2013 to continue to strengthen its brand and broaden its market appeal to a whole host of new consumers. This effort will unveil a fully integrated branding, marketing and communications program coast to coast, including a refresh of all in-store graphics, digital and social media and consumer messaging.
GNC seeks to build upon its global leadership position and expertise in the health, nutrition and fitness category while engaging a broader base of consumers to live a healthier lifestyle, as our society faces rising health concerns and costs. It is GNC's mission to lead the way in providing information through in-store personnel and products that, combined with exercise and proper nutrition, improve the health of consumers.
GNC has tapped the original creative force behind the GNC Live Well campaign, Peter Arnell, to lead this image and brand refresh. Peter has assumed responsibilities in both creative and strategic marketing development, and will work to extend brand continuity across all media types.
"In our continuing mission to support society's health and wellness with a wide range of solutions and products, our marketing communication and branding efforts will focus on helping to provide great inspiration and support to all who seek a better, healthier lifestyle. Peter will partner with our internal marketing and communications team and lead all creative marketing and brand messaging, including all imagery and film for both print and broadcast," said Joe Fortunato, Chairman and CEO of GNC. Fortunato also stated: "This unique partnership will enable an efficient and powerful result for all of our marketing and creative needs. We are pleased to once again be working directly with Peter."
GNC Holdings, Inc., headquartered in Pittsburgh, PA, is a leading global specialty retailer of health and wellness products, including vitamins, minerals, and herbal supplement products, sports nutrition products and diet products, and trades on the New York Stock Exchange under the symbol "GNC."
As of June 30, 2012, GNC has more than 7,800 locations, of which more than 6,000 retail locations are in the United States (including 933 franchise and 2,157 Rite Aid franchise store-within-a-store locations) and franchise operations in 55 countries (including distribution centers where retail sales are made). The Company – which is dedicated to helping consumers Live Well – has a diversified, multi-channel business model and derives revenue from product sales through company-owned retail stores, domestic and international franchise activities, third party contract manufacturing, e-commerce and corporate partnerships. GNC's broad and deep product mix, which is focused on high-margin, premium, value-added nutritional products, is sold under GNC proprietary brands, including Mega Men®, Ultra Mega®, GNC Total Lean, Pro Performance®, Pro Performance® AMP, Beyond Raw®, and under nationally recognized third party brands.
For more than 75 years, GNC has been committed to bringing people superior GNC brand products using only the highest quality ingredients, manufactured under the strictest quality controls. Managing every stage of the process – from formulation to retailing – allows GNC to guarantee quality, purity and potency of GNC products.
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SOURCE GNC Holdings, Inc.