EVEN™ Hotels Announces First Property Signing
Wellness Brand Will Fill Unmet Demand for Healthier Travel in New York City
ATLANTA, Oct. 24, 2012 /PRNewswire/ -- IHG (InterContinental Hotels Group) [LON: IHG; NYSE: IHG (ADRs)] today announces the signing of the first EVEN™ Hotels property which will be located in New York City, with ownership group CWC, Inc. The IHG managed hotel will be located at 219 E 44th Street in the heart of midtown Manhattan, and will be a flagship property for the brand. The hotel will be a new build scheduled to open in late 2014. The hotel will feature 23 guestroom floors and 230 guestrooms, dedicated meeting areas, and indoor and outdoor exercise and eating spaces for an impressive 87,000 square feet in total space.
"This is another important first for IHG. By developing our portfolio of preferred brands in line with emerging consumer preferences, we are meeting the needs of a new type of guest who's looking for hotels with an intrinsic focus on wellness in terms of food, work, exercise and rest," said Richard Solomons, chief executive officer, IHG. "New York City is an ideal location, being one of the most health-minded cities in the U.S. – so it will provide the EVEN Hotels brand with the right exposure to its target guest, the healthier-minded traveler."
With over 50.9 million visitors in 2011 alone, New York City is one of the strongest markets for the EVEN Hotels' target guest, and perfectly complements the 4 priority areas of the EVEN Hotels experience – eat, work, exercise and rest. New York City was ranked one of the top 50 healthiest cities in the U.S. in 2012, and it's no surprise with more than 1,700 parks, playgrounds, and recreation facilities across the five boroughs providing multiple opportunities for exercise. New York City has also led the charge on changes aimed at a healthier city experience including: banning the sale of sugary drinks over 16 oz., posting all calorie counts on menus and menu boards and banning the use of artificial trans-fats in foods.
"New York City is a key part of EVEN Hotels' distribution strategy and provides strong market exposure to healthier minded people both living and traveling to New York City, looking for a holistic wellness hotel experience," said Kirk Kinsell, president, the Americas, IHG. "We are excited about the start of this new owner relationship with CWC Inc. as it brings together IHG's branding and management expertise with CWC Inc.'s strong presence in the New York City real estate market."
EVEN Hotels meets the large and growing customer demand for a healthier travel experience and is another industry first for IHG. EVEN Hotels uniquely provides solutions for all aspects of travelers' wellness needs in the areas of food, work, exercise and rest – no other brand can do this under one roof. Joining IHG's existing seven hotel brands, EVEN Hotels will be a key pillar in IHG's portfolio of preferred brands and in the long term, a key driver in market share growth in the U.S.
IHG expects to sign 100 EVEN Hotels in the U.S. in the next 5 years under managed and franchised agreements in key markets including New York, Washington D.C. and San Francisco. IHG plans to announce additional locations over the next few months and to open the first EVEN hotel later on in 2013. To learn more about EVEN Hotels, please visit our brand website at http://evenhotels.com.
About CWC, Inc.
Frank Chan and Lance Steinberg have been in business together for over 20 years. Over the life-span of their business, they've created a substantial 300,000 square foot portfolio of owned and managed multi-tenant commercial space.
Notes to Editors:
IHG (InterContinental Hotels Group) [LON: IHG, NYSE: IHG (ADRs)] is a global organisation with nine hotel brands including InterContinental® Hotels & Resorts, Hotel Indigo®, Crowne Plaza® Hotels & Resorts, Holiday Inn® Hotels and Resorts, Holiday Inn Express®, Staybridge Suites®, Candlewood Suites®, as well as our two newest brands, EVEN™ Hotels and HUALUXE™ Hotels & Resorts. IHG also manages Priority Club® Rewards, the world's first and largest hotel loyalty programme with over 67 million members worldwide.
IHG franchises, leases, manages or owns over 4,500 hotels and more than 666,000 guest rooms in nearly 100 countries and territories. With more than 1,000 hotels in its development pipeline, IHG expects to recruit around 90,000 people into additional roles across its estate over the next few years.
InterContinental Hotels Group PLC is the Group's holding company and is incorporated in Great Britain and registered in England and Wales.
Visit www.ihg.com for hotel information and reservations and www.priorityclub.com for more on Priority Club Rewards. For our latest news, visit www.ihg.com/media, www.twitter.com/ihgplc, www.facebook.com/ihg or www.youtube.com/ihgplc.
SOURCE IHG (InterContinental Hotels Group)