Market Overview

MEDIA ADVISORY: Interview Opportunity With Pizza Pizza on Busiest Night of the Year

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TORONTO, ONTARIO--(Marketwire - Oct. 31, 2012) - Preparations are underway at Pizza Pizza locations across Canada in anticipation of the busiest day/evening of the year. Today, Pizza Pizza is expecting to double its sales, baking more than 110,000 pizzas; making more than 125,000 chicken wings. When all is said and done, sales will exceed those from Super Bowl Sunday and New Year's Eve - two of the most popular nights for pizza orders.



WHAT: Pizza Pizza marketing leaders are available to discuss what makes
Halloween such a busy night, how many orders are typically placed,
popular orders and other Halloween-related information

WHO: Pat Finelli, chief marketing officer for Pizza Pizza; Local Pizza
Pizza franchisees

WHERE: Phone interviews.



NOTE: Customers who purchase a medium cheese or pepperoni pizza (for $4.99) will see a portion of proceeds donated to the local Children's Miracle Network member hospital in that region. Walk-in or take out.

FOR FURTHER INFORMATION PLEASE CONTACT:
For interviews please contact:
Torchia Communications
Kathleen Stelmach
416-341-9929 ext. 227
kathleen@torchiacom.com

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