Market Overview

Corpse Brides, Spiderman and Wicked Witches Fly Off the Shelves at Asda

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LONDON, UNITED KINGDOM--(Marketwire - Oct. 30, 2012) - Who will show up on the nation's doorsteps this Halloween? Spiderman as well as 45,000 corpse brides, 13,000 pirates and 22,000 witches according to predicted children's costume sales by George at Asda this weekend.

Asda has called in extra Halloween supplies including 1,066 litres of fake blood and 1.3 million petrifying pumpkins to cope with shopper demand as sales are expected to soar ahead of Halloween.

Popular costume trends for 2012 include the ghoulish and scary to the nation's favourite blockbusting heroes. A survey of over 1,000 shoppers revealed good has triumphed over evil with 1 in 3 parents opting for Spiderman as their child's ultimate Halloween costume over witches and vampires. With other comic book classics Ironman and The Hulk coming in a close second. George has ensured the shelves will be stocked this weekend with thousands of character costumes so kids across the UK can become their favourite superhero for the night.

Competition is hotting up in the costume stakes across the country as mums compete at the school gates with 1 in 4 mums claiming their child will be the best in class.

Kids in the North have been awarded the accolade of bravest in the UK as 70% plan to trick or treat in the scariest outfits whereas children in the South have opted for the cuter, tamer costumes as sales of cats and pumpkins rocket.

Northern towns are also sending decoration sales through the roof as 'Scare-borough' has seen shoppers buying more eerie essentials than anywhere else in the UK, with a scream-tastic sale made every 15 minutes in the past week alone.

Glasgow, nicknamed 'Glas-goul', is crowned the putrid party capital of the UK, selling the most party paraphernalia in Britain with spider webs, bunting and creepy confetti proving the most popular purchases.

Russell Mott Dressing Up Buyer said: "Halloween is our busiest event after Christmas and Easter, and this year is destined to be bigger than ever. Thousands of children across the country will be heading to a Halloween party dressed as superheroes, Disney princesses, as well as the classic witch and skeleton outfits for those wanting more of an original take on the spooky season. At George we pride ourselves on selling a wide range of character dress up as well as the classic outfits that kids still adore, but with purse-friendly prices making Halloween a lot less frightful for mums!"

From gravestones and ghoul costumes to pumpkins and party props, Asda is offering its biggest range of Halloween goodies ever. For the first time this year, Asda has launched a scary one-stop shop online which has over 100,000 visitors a week as well as a scary aisle in store. Further predicted sales this weekend include:



-- 13,000 George pirate with beating heart costumes - enough to dress the
cast of Pirates of the Caribbean: Dead Man's Chest, 115 times over!
-- 22,000 George light up witch costume - enough lights to light all of the
street lamps in London
-- 12,000 Bloodcurdling Eyeball cakes, which piled high would be 22 times
taller than the Tower of London
-- Almost 400,000 scary sweets, including 50,000 ghost lollies, 50,000 nets
of bursting bugs and 50,000 nets of spooky spiders - that's a whopping
1,333 sweets for every student at Hogwarts
-- 100,000 sets of freaky fang teeth - 10,000 more than last year
-- 40,000 pots of fun putty for trick or treats bags
-- 100,000 packs of spooky snowball, perfect for trick-or-treaters



George children's Halloween fancy dress prices start from GBP 2 in store and on George.com with In Store Click and Collect.

About Asda Stores Ltd.

Founded in the 1960s, Asda today is one of Britain's leading retailers. It has over 180,000 dedicated Asda colleagues serving customers from 542 stores, including 27 ASDA Living stores, 174 supermarkets, 23 depots and eight recycling centres across the UK (Great Britain and Northern Ireland). It has its main home office in Leeds, Yorkshire and its George clothing division based in Lutterworth Leicestershire. Asda serves over 18 million shoppers a week in store and its growing home shopping business serves over 98 per cent of UK homes.

About George

As one of Britain's best loved retailers, George has been changing the face of British fashion for over 20 years. As the first supermarket to launch its own clothing brand in 1990, George at Asda is now sold through more than 540 Asda stores across the UK, has an online business with over 600,000 customers a week, and employs 10,000 people across the country. It is now also a global brand, exporting the best of British design, with ranges sold in seven different countries including Canada, Brazil, Chile, Argentina, Japan and the US., and through franchises in the Channel Islands. www.George.com

About Asda's Price Guarantee

With Asda's Price Guarantee customers can be safe in the knowledge that the price they pay at Asda is cheaper than at Tesco, Sainsbury's, Morrisons and Waitrose, otherwise we will refund the difference.

FOR FURTHER INFORMATION PLEASE CONTACT:
Asda George
020 7082 1175

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