CORRECTION FROM SOURCE: Telmex Chooses Snipp For Mobile Marketing Campaign
WASHINGTON, DISTRICT OF COLUMBIA--(Marketwire - Oct. 25, 2012) -
This document corrects and replaces the news release distributed on October 24, 2012 at 9:15 AM EDT.
Snipp Interactive Inc. (www.snipp.com), (TSX:SPN) an international provider of mobile marketing solutions listed on the TSX Venture Exchange (Trading Symbol SPN), today announced that its partner in Mexico has been selected by Telmex, a leading telecom operator in Mexico, to create a marketing campaign for cell phone and tablet users.
Telmex is owned by Fortune 500 company America Movil, the largest telecommunications company in Mexico. The company owns approximately 90 percent of the telephone lines in Mexico City and currently has revenue in excess of USD $12 billion annually. It also provides communication services throughout Latin and South America.
The marketing campaign will use Snipp technology to create a contest for users to enter with their cell phones. This contest is an augmented reality video game experience complemented with Telmex branding and messaging. Users can enter the contest through their cell phone by simply following instructions provided at all Telmex retail outlets and phone kiosks across Mexico City. The campaign is expected to launch in early December to tie into Christmas promotions offered by Telmex.
Mr. Pedro Quinzanos Cancino, CEO of VirKet said, "This campaign puts us on the cutting edge of mobile marketing technology in Mexico with Snipp. We continue to effectively merge offline and online marketing solutions together across a range of industries in Mexico and see our business and interest in mobile solutions growing at a fast pace."
Atul Sabharwal, Snipp's CEO said, "We are very excited to launch our newest technology, an augmented reality solution, with Telmex. This solution provides brands with a groundbreaking new technology that can engage customers by the one item they have with them at all times - their cell phones or tablets. Marketing in Mexico is focusing more and more on mobile solutions, as is the rest of the world, and expect to capture significant market share as evidenced by our ability to win business from a big established player like Telmex."
Telmex is a Mexican telecommunications company headquartered in Mexico City that provides telecommunications products and services in Mexico, Argentina, Colombia, Brazil (Embratel) and other countries in Latin America. Telmex is still the dominant fixed-line phone carrier in Mexico. In addition to traditional fixed-line telephone service, Telmex also offers Internet access, data, hosted services and IPTV. Telmex owns approximately 90 percent of the telephone lines in Mexico City.
About VirKet S.A. de C.V
VirKet SA. De CV (www.virket.com) is a digital marketing agency that provides telecom operators, publishers, advertising agencies and other companies with a large SMB footprint with digital advertising campaigns and products that are built to increase their ROI and provide additional income channels through their current customer bases. VirKet also specializes in working with government agencies to provide digital platform services that engage SMB's, educate them on the benefits of marketing online and providing tools to get their business online through various VirKet sponsored government programs. VirKet has offices in the United States and Mexico.
About Snipp Interactive Inc.
Snipp Interactive Inc. (www.snipp.com) provides print publishers, advertising agencies and corporate/consumer brands, including Fortune 500 companies, with a full suite of mobile marketing services in North America, and generates revenue by designing, constructing, implementing and managing these mobile marketing services for its customers. Snipp Interactive Inc. is headquartered in Washington, D.C. with international operations in Canada, Mexico and India.
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