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Verlo Mattress Factory Scores Touchdown With Launch of World's First Cheesehead Bed

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MILWAUKEE, Oct. 29, 2012 (GLOBE NEWSWIRE) -- Just when you thought you couldn't get enough football in your life, think again. Today Milwaukee-based Verlo Mattress Factory has introduced the Official Cheesehead® Bed, a customized fan experience that combines a good night sleep with championship football, perfect for the die-hard fans of the Green Bay Packers.

Introduced during the heart of the 2012 football season, the Verlo Cheesehead Bed is inspired by the popular foam Cheesehead® hats frequently worn by Packers fans during football games. The bed is made of a gel foam or memory foam mattress encased in a gold-colored cover that resembles a big block of cheese.

"As the Official Mattress of the Green Bay Packers, we felt it would be fun to show our team spirit and create a mattress that is bound to bring a smile to Packers fans – as well as a good night's sleep," said Scott Baitinger, chief marketing officer at Verlo.

In addition to its unusual appearance, the Cheesehead Bed has a unique pricing structure. When the Packers win, the mattress will be sold at a celebratory price for 24 hours following the win – making fans doubly happy. For example, a twin-sized Cheesehead Bed that normally retails for $799 will be reduced to only $599.

As part of the launch, Verlo is also introducing the "Who has the Cheesiest Bedroom?" Facebook contest. Scheduled to run November 1 through November 30, the lucky fan who submits a photo of the cheesiest bedroom will receive a free Cheesehead Bed delivered by former Green Bay Packers safety LeRoy Butler, the founder of the world famous Lambeau Leap.

"I love the entire idea behind the Cheesehead Bed," said Butler. "Wisconsinites love their football and their cheese, so combining them both with a good night's sleep from Verlo is a win for everyone."

While a novelty product, the Cheesehead Bed is a legitimate, high-quality sleep product featuring the same comfort and support as Verlo's other customized mattresses. Its innovative gel foam and memory foam provide pressure-relieving support that conforms to each person's body and eliminates partner disturbance. It also offers increased airflow for optimal sleep temperatures.

The official Verlo Cheesehead Bed, available in twin, full, queen and king sizes, is sold exclusively at Verlo Mattress Factory stores throughout Wisconsin. For more information, visit www.cheeseheadbed.com.

Cheesehead® is a registered trademark of Foamation, LLC.

About Verlo Mattress Factory 

Verlo Mattress Factory is Wisconsin's largest mattress manufacturer and retailer with 24 locations statewide, and more than 40 nationwide. Founded in 1958, the company specializes in quality, custom-made mattresses sold at factory-direct prices and backed by superb customer service. Acquired by Marcus Investments LLC in 2012, Verlo is headquartered in Milwaukee, WI.  For more information, visit www.verlo.com.

About Foamation, Inc.

Foamation, Inc. developed its first Cheesehead® hat in 1987. Hugely popular with football fans in the Dairy State, the hat spurred additional products. Today, Cheesehead® products are sold in 50 states and over 30 nations. Foamation is headquartered in St. Francis, WI. For more information on Foamation, visit www.cheesehead.com.

About Verlo Mattress Factory 

Verlo Mattress Factory is Wisconsin's largest mattress manufacturer and retailer with 24 locations statewide, and more than 40 nationwide. Founded in 1958, the company specializes in quality, custom-made mattresses sold at factory-direct prices and backed by superb customer service. Acquired by Marcus Investments LLC in 2012, Verlo is headquartered in Milwaukee, WI.  For more information, visit www.verlo.com

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