Market Overview

Pakistan is a Advertising Market Oasis due to Growing Business reports Laughing Samurai


(EMAILWIRE.COM, October 28, 2012 ) San Francisco, CA- The population of users on Pakistani internet has grown from 10,000 in to 20 million plus in a fifteen year span, according to Pakistan Telecommunications Authority.

Companies are beginning to take notice of the rise in online population, and are interested in utilizing the amount of time in their favor. This is bolstered by the fact that it costs much less to advertise online in Pakistan than other media options.

Leading digital names are beginning to focus some energy into the steadily emerging market, such as Converge, which focuses on assisting companies reach target markets via media platforms.

The company already has large Pakistani clients such as Pakistan Telecommunications Company, Unilever, Hewlett-Packard, Nokia, and others.

Symmetry Digital is also finding a foothold after its creation in 2003, and it reported to be the largest advertising agency on the market. Its client roster includes top-notch Pakistani brands. Other competitors include The Next Big Thing, which is a relatively new competitor, but already bolsters a strong array of clients.

These firms are learning how to play to niche markets, and finding their own space in the ever-expanding population.

Despite growth, the companies are still small players on the global field. Pakistani subsidiary of J Walter Thompson (a large advert agency worldwide) acquired a minority stake in Converge.

This partnership will put both Converge and JWT Pakistan in a position to leverage each others strengths and scale up our integrated offering for our clients, said Mansoor Karim Shaikh, CEO of JWT Pakistan, in a statement released on the companys website at the time.

According to research by B Solutions, a Lahore-based agency, 60% of Pakistanis engage in brands online. Thus, there are no Pakistani branding or advert companies that can afford to ignore the market any longer.

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Benjamin Peters


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