L'Oreal Forced to Rethink Language in Skincare Ads after FDA Warning reports Best Eye Creams Reviewed
(EMAILWIRE.COM, October 27, 2012 ) San Francisco, CA -- The French beauty company uses language like boost activity of genes and stimulate cell regeneration. Whether the claims are true or not is not the issue though. The problem is that the claims have not been tested by the FDA for safety and effectiveness.
The U.S. Food and Drug Administration rules state that a company cannot make a product sound like a drug without testing of its effects.
"We are aware of FDA's letter to Lancome and will respond to their regulatory concerns in a timely manner," a company spokesperson said.
LOreal has said it will do everything it can to comply with all the laws and regulatory standards by the agency.
The products that spurred the issue included Genifique Repair Youth Activating Night Cream, and Absolue Eye Precious Cells Advance Regenerating and Reconstruction Eye Cream. On the website for the products, Genefique cream is described as our first night care that boosts the activity of genes. Tests on the product were conducted by the company itself.
Failure by LOreal to fix rectify the claims will result in enforcement actions and injunctions against the manufacturers and distributors of the products.
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Melissa Charice Pritchett
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