Market Overview

novoGI to be featured on 21st Century Health Television October 28, 2012


(EMAILWIRE.COM, October 25, 2012 ) Boca Raton, FL --- novoGI harnesses the unique properties of nitinol super elasticity, shape memory, and constancy of stresses -- to deliver true, dynamic control of the tissue compression process for compression anastomosis.

The Compression Ring with patented Nitinol Leaf Springs is deployed to reconnect the colon after resection. The Applicator is withdrawn distal to the anastomosis site, which helps preserve the integrity of the anastomosis. During compression anastomosis, the Compression Rings Nitinol Leaf Springs compress the tissue dynamically according to tissue thickness, while exerting a controlled, constant force along the anastomotic line. Anastomotic tissue compressed within the Compression Ring sloughs while new tissue is peripherally formed.

Healing of the anastomotic tissue is facilitated by a less prolonged and intense inflammatory response. Following natural healing, the Compression Ring is excreted naturally.

JL Haber, Vice President of Programming at Multi Media Productions, added, novoGI is a leader in their industry and a natural fit for our show. We are excited to have them as a guest on our program.

For more information go to:

About novoGI
novoGI is committed to advancing patient care by providing an expanding range of device driven solutions for GI disease management. The leadership team is strong and cohesive, bringing to the company deep industry knowledge and multidisciplined expertise. novoGI US headquarters are in Atlanta, Georgia; research, development and manufacturing facilities in Netanya, Israel; and its European headquarters are located near Paris, France.

novoGI's nitinol-based compression anastomosis device was recently showcased at ASCRS 2012. Over 10,000 cases have been performed using novoGIs clinically proven proprietary technology. With more than 50 peer-reviewed publications, evidence substantiates clinical results for ease of use, healing processes, and successful outcomes in regard to leak rates. According to data presented at ASCRS 2012, the companys clinically proven compression anastomosis device is especially effective in lower anterior resection (LAR) procedures with leak rates ranging from 1.9% to 4%, enabling natural healing of the intestine.

About 21st Century Health
21st Century Health is an award winning targeted business show that is independently produced by Multi-Media Productions. The show provides its business viewers an in depth opportunity to find solutions to the industry problems from some of the top business leaders from across the world. Each exclusive segment is taped in our state of the art South Florida Studio.

Once selected, companies are able to present their story and solutions to industry problems in an exclusive way that sets their company apart from the others. With more than 6,000 companies participating on over 600 shows, 21st Century Health continues to be the premier and targeted outlet for the latest business stories.
21st Century Health airs on various national cable networks that are viewed by over 100 million viewers nationwide as well as internationally via DirecTV and Dish Network. The show can also be viewed through video on demand via The 21CHTV Series is also available at more than 27 prestigious college universities, including Carnegie Mellon University, Howard University, Dartmouth College and Georgetown University.

For specific market-by-market air dates and times, please e-mail For more information, please visit

Multi-Media Productions USA

Susan Waters

919 732 3070

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