Research and Markets: Canada Cider Market Insights: In 2011 Growers Cider, Strongbow, and Magners Dominates the Market Accounting for between 75% and 80% of the Market
Research and Markets (http://www.researchandmarkets.com/research/bks95b/canada_cider) has announced the addition of Canadean Ltd's new report "Canada Cider Market Insights" to their offering.
This report provides readers with an excellent way of gaining a thorough understanding of the dynamics and structure of the Canadian cider market.
This report provides readers with in-depth data on market segmentation: mainstream, premium, super premium, discount; alcoholic strength; type.
This report provides data and analysis of the performance of both domestic and imported brands and reports on new product activity in 2011.
This report provides an analysis of industry structure, reports on company volumes and selected company profiles
This report provides distribution channel data (on- vs. off-premise) and discusses the latest trends in the key sub-channels. Packaging data includes consumption volumes by pack material, type, size, refillable vs. non- refillable. Market valuation data and selected pricing data are also included.
The cider market is currently enjoying significant growth both through marketing efforts supporting cider as trendy and fashionable.
The cider category has experienced significant growth over the last few years and is one of the few areas of positive performance in the beer and cider segment. The forecast for 2012 is further growth.
The majority of mainstream eating establishments have included cider as a permanent category addition to their beverage alcohol menus
Canada is a major global producer of apples and the cider category is clearly dominated by the apple segment, with pear representing a defined import segment.
Through 2011 the market has been dominated by three brands: Growers Cider, Strongbow, and Magners who together have consistently account for between 75% and 80% of the market.
LABATT BREWERIES (A-BInBev), MOOSEHEAD BREWERIES LTD, SLEEMAN BREWERIES LTD, OKANAGAN CIDER COMPANY, TREE BREWING COMPANY, THE BRICK BREWING COMPANY, COUNTY CIDER COMPANY, PREMIER BRANDS LTD
For more information visit http://www.researchandmarkets.com/research/bks95b/canada_cider
Source: Canadean Ltd