Market Overview

Arby's® Raises $2.5 Million to Help End Childhood Hunger in America

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ATLANTA--(BUSINESS WIRE)--

In just six weeks, Arby's restaurants across the country reached a new milestone by raising $2.5 million to help end childhood hunger in America, an Arby's system fundraising record.

From August 20 through September 30, Arby's restaurants collected money for the Arby's Foundation and its mission to end childhood hunger through a partnership with Share Our Strength's No Kid Hungry® campaign. Customers who donated $1 received a pin-up pledge to sign and hang on the walls of the restaurant to show their support.

“We're extremely proud of the extraordinary efforts of our franchisees, company-owned restaurants and employees, who went the extra mile,” said Hala Moddelmog, president, Arby's Restaurant Group, Inc. “Childhood hunger is a monumental problem in this country, and we've pledged as a brand to stand up and take action to ensure that no child grows up hungry.”

“We are grateful to Arby's for their groundbreaking support as a national No Kid Hungry partner,” said Billy Shore, founder and CEO, Share Our Strength. “The dedication and enthusiasm that Arby's employees and franchisees have shown is amazing. These proceeds will impact millions of children in America who struggle with hunger, enabling them to access meals when they are most vulnerable, and helping them to learn and grow.”

During this year's in-store fundraiser, Arby's franchisee Carisch, Inc. raised the most amount of money, bringing in over $100,000. Carisch owns and operates 68 Arby's restaurants in Florida, Iowa, Montana, North Dakota and Wisconsin. The Jasper, Alabama Arby's raised the most money for an individual restaurant, with over $13,000.

Arby's has been actively involved with the No Kid Hungry campaign since 2011. From May through August of this year, the Arby's Foundation took to the road during an 8,000 mile, 15-city Hungry For Happiness tour to raise awareness about childhood hunger and connect kids to one million more meals during the vulnerable summer months.

Arby's is the largest quick service restaurant chain to partner in a nationwide effort with Share Our Strength's No Kid Hungry campaign, and contributed more than $2.2 million to its mission in 2011. In 2011, Arby's introduced a new Kids Meal featuring wholesome choices parents can feel good about serving their children.

About Arby's Restaurant Group, Inc.

Atlanta-based Arby's Restaurant Group, Inc. is the second largest quick-service sandwich chain in the U.S. with more than 3,500 restaurants system wide. In addition to its classic Roast Beef and Beef ‘n Cheddar sandwiches, slow-roasted and thinly sliced in store daily, Arby's is also known for its deli-style Market Fresh® line of sandwiches and salads, Curly Fries and Jamocha Shakes. In September 2012, Arby's introduced the greatest thing since sliced roast beef – hot Turkey Roasters, a full line of oven roasted, turkey sandwiches, thinly sliced in-store daily. To learn more about Arby's, please visit www.arbys.com.

About the Arby's Foundation, Inc.

Since 1986, the Arby's Foundation, Inc., a 501 (c) (3) non-profit organization, has raised more than $52 million to support youth initiatives in the communities the foundation serves. In 2011, the Arby's Foundation contributed $2.2 million dollars toward its new mission to end childhood hunger in America. The Arby's Foundation is the charitable arm of Arby's Restaurant Group, Inc., and works together with AFA Service Corporation (Arby's Franchise Association), Arby's suppliers and the generosity of Arby's customers and employees to ensure that all children in America have access to wholesome food choices, because every child deserves to learn, play and grow. For more information on the Arby's Foundation, please visit www.arbysfoundation.org.

About Share Our Strength's No Kid Hungry® Campaign

No child should grow up hungry in America, but one in five children struggles with hunger. Share Our Strength's No Kid Hungry campaign is ending childhood hunger in America by ensuring all children get the healthy food they need, every day. More specifically, the No Kid Hungry campaign connects kids in need to effective nutrition programs like school breakfast and summer meals and, through its Cooking Matters program, teaches low-income families how to cook healthy, affordable meals at home. This work is accomplished through the No Kid Hungry network, made up of private citizens, public officials, nonprofits, business leaders and others providing innovative hunger solutions in their communities. Join us at NoKidHungry.org.

KLS Communications
Kathy Siefert, 404-441-3669
ksiefert@kls-communications.com

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