Market Overview

Just Published: "Creating Value Through Packaging"


Packaging Technology Integrated Solutions is pleased to announce the release of Creating Value Through Packaging: Unlocking a New Business and Management Strategy”. The book is co-authored by industry veteran Jim Peters, Packaging Hall of Fame inductee Michael Richmond, and executive consulting and business services leader, Brian Higgins. The book is based on the premise that packaging continues to play an increasing and important role in business growth.

Beyond the traditional function of purely protecting the product, packaging continues to climb the ladder of importance in organizations globally, and is one of the top “solution providers” for fast-moving consumer goods companies. Big “P” packaging, as it's referred to in the book, helps improve product success rates, speeds time to market, and enables both operations and marketing functions to stay true strategically as they proactively adjust to thrive in a world which is always changing.

“Packaging is dynamic,” states co-author Jim Peters. “We wanted a book that crystallizes its new directions and gives professionals a benchmark they can refer to ongoing. Our contributors and colleagues added peer-to-peer insights that expand knowledge with real-world experience.” Through a series of chapters topically organized, the book takes an in-depth look at the modern era of packaging to understand the challenges and opportunities inherent in the field. Case studies, industry expert interviews and market analysis, explore industry issues and trends including:

  • The importance of packaging in product selection and its role in delivering value
  • Understanding the consumer and the role packaging plays in product selection
  • How the post-recession economy has created unique opportunities for private brands and other retail options
  • The role of packaging in the value web
  • The value of Holistic Package Design
  • A strategy for sustainability that incorporates consumer needs, competitor offerings, and green product capabilities
  • The potential risks and rewards of a global approach to packaging
  • Innovation and how to achieve best-in-class packaging

About Packaging Technology Integrated Solutions

Packaging Technology Integrated Solutions is focused on one goal - delivering top and bottom line business value by making sure your packaging helps to grow your business. We partner with clients to maximize their packaging value by leveraging a disciplined, holistic approach to design, source and deliver research based packaging solutions that bring customer's brands to life and drive increased sales. Packaging Technology Integrated Solutions is a division of HAVI Global Solutions, LLC. The world's most respected brands rely on HAVI Global Solutions' packaging expertise, integrated supply chain services, marketing and operational analytics, and promotions management know-how, to deliver a competitive advantage for their business, and an unshakable respect for their corporate and environmental program impacts.

About the Book

“Creating Value Through Packaging: Unlocking a New Business and Management Strategy” is available for purchase at

Title: Creating Value Through Packaging: Unlocking a New Business and Management Strategy
Authors: Jim Peters, Brian Higgins, Michael Richmond
Publication: October 2012
ISBN: 978-1-60595-087-7
Page Count: 214
Price: paperback: $84.95, e-book $ $55.95
Publisher: DEStech Publications, Inc.

HAVI Global Solutions
Karen Weidenaar
O: 630.793.7913
C: 630.788.7025

View Comments and Join the Discussion!