Market Overview

Research and Markets: iPad and Smartphone Use in the Pharma Market


Research and Markets ( has announced the addition of the "iPad and Smartphone Use in the Pharma Market" report to their offering.

The launch of the Apple iPad has created new opportunities for pharmaceutical companies. According to estimates, almost 50 million tablets were in use in the U.S. by the end of 2011. In the pharmaceutical and healthcare industry, tablets have been deployed across a range of applications, from sales representatives using them in their interaction with physicians, to research labs and even production processes.

The pharmaceutical industry has quickly adopted tablets as a sales tool and a new way to communicate with doctors and consumers. It is estimated that by July 2012, there will be more than 13,000 health related apps available for consumers at Apple's App Store alone.

Every major biopharmaceutical company has developed iPad apps. Apps are available for an entire range of activities including helping incontinent patients find a public toilet, educating doctors on drugs, and for reading electronic medical and health records.

According to research, almost two-thirds of doctors and physicians in the U.S. use tablet devices, mostly iPads, with 70 percent of the non-users planning to buy a tablet in the next year. This creates a huge market for pharma firms to leverage the iPad infrastructure as a customer's sales and education tool.

In this report, we analyze the market for tablet devices with a focus on iPads and the opportunities they present in the pharmaceutical and life sciences sector.

Companies Mentioned

- Aptilon Corporation

- Aspen Technology, Inc

- BabyCenter, LLC

- Cegedim Relationship Management

- Enterprise Mobile, Inc

- Exco inTouch Ltd

- Intouch Solutions, Inc

- Media Soft

- PDI, Inc

- Photosound Communications

- Proscape Technologies, Inc

- Publicis Touchpoint Solutions, Inc

- Skura Corporation Inc

- Tibco Software Inc

- Veeva Systems, Inc

For more information visit

Research and Markets
Laura Wood, Senior Manager.
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716
Sector: Pharmaceuticals

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