US Foods Takes Customers on a Culinary Adventure with the Launch of the Food Fanatics Magazine
Hitting the food industry with a bold look and insightful articles on everything about food, US Foods today announced the launch of its Food Fanatics Magazine. This new publication will give readers a look into the cutting-edge world of food and feature in-depth articles on industry trends that will help restaurateurs increase sales and profit.
“At US Foods, we're constantly in the field searching for news trends, meeting with our customers to gather real-time industry insights and fueling our passion for food,” said Stuart Schuette, US Foods chief operating officer. “We wanted to share these valuable insights with our customers in an unexpected and bold way. The Food Fanatics Magazine is our way of celebrating the game changers in the industry who are breaking the rules and redefining food.”
Written in an entertaining, witty style, Food Fanatics Magazine is the only magazine in America that covers all foodservice segments. The magazine's first cover story takes an in-depth look at the growing trend of sustainable seafood and how it benefits the environment and the bottom line. Other articles will look at how to tap in the hot new trend of doughnuts and feature PR experts who share tips on how to attract more customers.
“Food Fanatics is the only magazine with information relevant to everyone in the industry from multi-service operators to small restaurateurs,” said Chef Mark Estee, owner of Campo, an award-winning Italian restaurant in Reno, Nev. “It's also something my chefs can use and learn from in an entertaining format. Now we offer four magazines in our staff lounge—Lucky Peach, Bon Appetit, Food Arts and Food Fanatics.”
The inaugural issue of the magazine is available to US Foods customers beginning today.
Also launching today is the dynamic new Food Fanatics website at www.foodfanatics.com. FoodFanatics.com brings the bold, vibrant personality of Food Fanatics magazine alive by showcasing all of the articles, issues, infographics and ideas that make the publication the new thought leader in the industry.
And in the near future, the magazine will soon be available to the public through a mobile application with additional tools to make life easier for customers. The new Food Fanatics iPad App will be a cutting-edge way for US Foods customers to experience the magazine. Users will enjoy each issue in a rich interactive format that allows them to conveniently scroll and tap through stories and infographics.
About US Foods
With more than $20 billion in annual revenue, US Foods is the 10th largest private company in America. As one of America's great food companies and leading distributors, US Foods is Keeping Kitchens Cooking and making life easier for more than 250,000 customers, including independent and multi-unit restaurants, healthcare and hospitality entities, government and educational institutions. The company offers more than 350,000 products, including high-quality, exclusive brands such as the innovative Chef's Line, a time-saving, chef-inspired line of scratch-quality products, and Rykoff Sexton, a premium line of specialty ingredients sourced from around the world. US Foods also showcases its innovative food culture through The Scoop, a quarterly launch of new, on-trend products designed to make customers more successful. The company proudly employs approximately 25,000 people in more than 60 locations nationwide. US Foods is headquartered in Rosemont, Ill., and jointly owned by funds managed by Clayton, Dubilier & Rice Inc. and Kohlberg Kravis Roberts & Co. Discover more at www.usfoods.com.
Senior Director, Corporate Communications