Market Overview

Jamba Juice Makes Commitment to Heart Health


Jamba Juice Company (NASDAQ: JMBA), a leading healthy, active lifestyle brand, and the Greater Bay Area Division of the American Heart Association, announced today they will work collaboratively to promote healthy lifestyles in the Bay Area.

Jamba Juice® will promote oatmeal as a heart-healthy breakfast option in its Bay Area stores, and will provide American Heart Association healthy heart educational information to its customers. In addition, Jamba Juice will promote the American Heart Association's Start Training half-marathon program in 16 of its Bay Area stores to help educate and prepare local customers and Jamba® team members for the Western Pacific Half Marathon in Fremont on May 4, 2013. Start Training is a 16-week fitness training and fundraising program offered by the American Heart Association to help individuals prepare for a safe and satisfying run/walk event.

Jamba's partnership with the American Heart Association will culminate at the American Heart Association's Heart of Gold Ball on May 18, 2013 at Wente Vineyards in Livermore. Jamba Juice is a lead sponsor of the event, along with Pleasanton-based Ross Stores, Inc.

In addition to Jamba's support of Start Training and its oatmeal fundraising promotion, Jamba Juice Chairman, President, and CEO, James D. White will chair the Heart of Gold Ball. The event's campaign committee will work to raise around $1 million in support of heart and stroke research and American Heart Association programs that focus on the fight against heart disease and stroke, which are the number one and number four causes of death in the United States.

“I've seen the impact of heart disease and am proud to serve as chair of the Heart of Gold Ball to help raise funds that literally save lives,” said Mr. White. “I accepted the AHA's invitation to chair the Ball because I am passionate about living a healthy, active lifestyle and want to help others to do the same.”

A premier East Bay social event, the annual Heart of Gold Ball unites hundreds of the region's philanthropists, business leaders and medical experts. The Heart of Gold Ball provides vital funds that support the AHA mission to build healthier lives free of cardiovascular diseases and stroke. Specifically, the gala focuses on early childhood risk prevention and the childhood obesity epidemic. The money raised at the gala funds AHA research, development and community outreach programs.

Heart of Gold Gala Details

When:   May 18, 2013
Where: Wente Vineyards, Livermore, California
Event chair: James D. White, Chairman, President and CEO, Jamba Juice Company

Contact Stacy Neiman, AHA. 510.903.4020 or

About the American Heart Association

Founded in 1924, the American Heart Association is the nation's oldest and largest voluntary health organization dedicated to building healthier lives free of heart disease and stroke. To help prevent and treat these diseases — America's No. 1 and No. 4 killers — the AHA funds cutting-edge research, conducts lifesaving public and professional educational programs, and advocates to protect public health. To learn more, call 1-800-AHA-USA1 or visit

About Jamba Juice Company

Founded in 1990, Jamba Juice Company is a leading restaurant retailer of better-for-you, specialty beverage and food offerings, which include whole fruit smoothies, fresh squeezed juices and juice blends, hot oatmeal, breakfast wraps, sandwiches and mini-wraps, California Flatbreads™, frozen yogurt and a variety of baked goods and snacks. As of July 3, 2012, there were 783 Jamba Juice store locations globally. Jamba is a proud sponsor of “Team Up for a Healthy America” in the fight against childhood obesity and encourages fans to join the Team Up community of celebrities, athletes and other leaders committed to getting kids active and involved at

Photos/Multimedia Gallery Available:

For the American Heart Association
Katherine Conrad, 415-228-8411
For Jamba Juice Company
Janice Duis, 510-596-0100 X7

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