Research and Markets: Successes and Failures Case Study: How American Honey Created a Flavored Bourbon to Encourage a New Generation of Drinkers with Added Sweetness
Research and Markets (http://www.researchandmarkets.com/research/fmp5h7/successes_and) has announced the addition of the "Successes and Failures Case Study: American Honey" report to their offering.
This case study looks at how American Honey, a honey-infused bourbon, succeeded at creating a new category for flavored bourbon, which encouraged younger drinkers to try the liqueur as they were attracted by its added sweetness.
Effective innovation is difficult to come by, but it is the key to sustained competitive advantage in the consumer packaged goods industry. Lessons can be learned from both successes and failures. This case study looks at how American Honey, a honey-infused bourbon, succeeded at creating a new category for flavored bourbon, which encouraged younger drinkers to try the liqueur.
- Datamonitor is constantly monitoring the big winners and losers in the consumer packaged goods industry. Each case study contains background information, describes how developments unfolded, and is contextualized by Datamonitor's own research and analysis.
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