Market Overview

Swedish Match: Interim Report January – September 2012

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Regulatory News:

Swedish Match (STO:SWMA):

· Sales for the third quarter increased by 7 percent to 3,208 MSEK (3,011) and by 6 percent in local currencies

· Operating profit from product areas1) for the third quarter increased by 4 percent to 942 MSEK (909) and by 3 percent in local currencies

· Operating profit2) increased by 4 percent to 1,022 MSEK (983) for the third quarter

· EPS (basic) for the third quarter increased by 4 percent to 3.41 SEK (3.28), EPS (basic) for the first nine months increased by 19 percent to 10.40 SEK (8.72)

1. Operating profit for Swedish Match product areas, which excludes share of net profit in STG and larger one time items.

2. Operating profit for the Group includes share of net profit in STG and larger one time items.

For the full report: http://www.swedishmatch.com/investors/

Swedish Match telephone conference

A telephone conference will be held today, Tuesday, October 30 at 2:00 p.m. (CET), (1:00 p.m. UK time). At this time we will review and comment on the results. Participants will include Lars Dahlgren, Joakim Tilly, and Emmett Harrison.

Listen to the telephone conference live at: http://www.swedishmatch.com/investors/

Replay will be available for 30 days at the link above as well as on telephone number:

UK replay number: +44 20 7031 4064, access code: 909284

US replay number: +1 954 334 0342, access code: 909284

Swedish replay number: +46 8 505 203 33, access code: 909284

The character of the information in this report is such that it shall be disclosed by Swedish Match AB (publ) in accordance with the Swedish Securities Markets Act. The information was disclosed to the media on October 30, 2012 at 08.15 a.m. (CET).

Swedish Match AB (publ), Box 7179, SE-103 88 Stockholm, Sweden Visiting address: Västra Trädgårdsgatan 15. Telephone: +46 8 658 0200 Corporate Identity Number: 556015-0756 www.swedishmatch.com

This information was brought to you by Cision http://www.cisionwire.com

Swedish Match
Lars Dahlgren, President and Chief Executive Officer
Office +46 8 658 0441
or
Joakim Tilly, Chief Financial Officer
Office +46 8 658 0213
or
Emmett Harrison, Senior Vice President Corporate Communications and Sustainability
Office +46 8 658 0173
or
Richard Flaherty, President US Division, US Investor Relations contact
Office +1 804 787 5130

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