Market Overview

Oompa Loompa Shops with Celebrity Families to Pick Candy for Halloween at 'SweeTARTS Candy Grab'


Nestlé USA:




Real-life Oompa Loompa as a “personal shopper” from the whimsical world of WONKA

Kyle Richards and family from “The Real Housewives of Beverly Hills”

Walls of candy at the WONKA® sweet shop at IT'SUGAR stocked with SweeTARTS®, NERDS®, LAFFY TAFFY® and larger-than-life, colorful visuals of GIANT WONKA candy



WONKA, the maker of SweeTARTS, NERDS, and LAFFY TAFFY

Kyle Richards and Mauricio Umansky of “The Real Housewives of Beverly Hills”

One lucky consumer family, winner of the SweeTARTS Candy Grab sweepstakes


Actress Kyle Richards and others will participate in a special SweeTARTS Candy Grab event at IT'SUGAR, where one lucky family will also grab candy for Halloween. The first 25 fans in attendance will receive a special Halloween treat – one giant-sized SweeTARTS, NERDS or Laffy Taffy candy treat from WONKA and a chance to meet a real-life Oompa Loompa.

More photos and information about the SweeTARTS Candy Grab is available online at



Monday, October 29, 2012

10:30 a.m. – Media check-in opens
11 a.m. – SweeTARTS Candy Grab event begins
11:30 a.m. – Photography/media opportunities with Kyle Richards and family


IT'SUGAR Store at Universal CityWalk

1000 Universal Center Dr. #120
Universal City, Calif. 91608
--Validated parking available for credentialed media upon request--


For media credentials, photography or interview requests, contact GolinHarris:

Rhiannon Richards, or 213-438-8705

Jessica del Mundo, or 213-623-4200

Rhiannon Richards, 213-438-8705
Jessica del Mundo, 213-623-4200

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