Market Overview

Research and Markets: Successes and Failures Case Study: Monaco Smart Chips - Withdrawn from the Indian Market Last Year Despite it's Strong Health Claims

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DUBLIN--(BUSINESS WIRE)--

Research and Markets (http://www.researchandmarkets.com/research/5s4gxm/successes_and) has announced the addition of the "Successes and Failures Case Study: Monaco Smart Chips" report to their offering.

Effective innovation is difficult to come by, but it is the key to sustained competitive advantage in the consumer packaged goods industry. Lessons can be learned from both successes and failures. This case study looks at Monaco Smart Chips, a low-fat, baked snack that was withdrawn from the Indian market last year despite its strong health claims.

Scope

- Access comprehensive analysis of global successes and failures in the consumer packaged goods industry to drive ideation and inspiration.

- Obtain country-specific consumer insight to understand the consumer attitudes and needs that underpinned innovation success/failure.

- Avoid costly investments by learning important lessons from companies and brands that have failed or under-delivered.

- Obtain a broader appreciation of the consumer packaged goods industry by gaining insights from both within and outside of your category.

- Datamonitor is constantly monitoring the big winners and losers in the consumer packaged goods industry. Each case study contains background information, describes how developments unfolded, and is contextualized by Datamonitor's own research and analysis. This case study looks at the example of Monaco Smart Chips and the reasons for its failure.

Reasons to Purchase

- Why is Monaco Smart Chips considered an interesting case of failure?

- How does Datamonitor judge the failure of Monaco Smart Chips?

- What consumer insight has underpinned this?

- What can I learn from the failure of Monaco Smart Chips?

For more information visit http://www.researchandmarkets.com/research/5s4gxm/successes_and

Research and Markets
Laura Wood, Senior Manager.
press@researchandmarkets.com
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716
Sector: Snacks and Confectionery, Health Food




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