Market Overview

Albertsons Encourages West Coast Shoppers to Experience the Joy of Pet Adoption with In-Store Events


Iams® Home 4 the Holidays (IH4TH) — one of the world's most successful pet adoption programs — along with select Albertsons stores is hosting in-store events to help raise awareness of the importance of pet adoption.

On October 28 and November 2 and 3, deserving puppies, kittens, dogs and cats will put their best paw forward at meet-and-greet events as neighborhood shelters introduce these adoptable animals to shoppers.

“Albertsons is committed to looking for ways to enrich the lives of our shoppers and their pets,” says Lanny Hoffmeyer, SUPERVALU's category director for paper and pet. “We are proud to once again partner with Home 4 the Holidays and give our customers an opportunity to connect with animals that can enhance their lives for years.”

About three to four million cats and dogs are euthanized in U.S. shelters each year — that's one about every eight seconds. Representatives will be on-hand to show off their special four-legged friends, answer questions and provide further information for shoppers who are considering adoption and helping to reverse this trend.

“By having an adoption event at our local grocery store it allows us to help find homes and stay in contact with the people that adopt our animals,” says Terre Huyter, owner of Tails a Wagging animal rescue in Wildomar. “It also gives us a great opportunity to educate and teach the importance of pet adoption to our community.”

Anyone who adopts a dog, cat, puppy or kitten during the IH4TH campaign (October 1, 2012 – January 2, 2013) can register for Iams Lifelong Rewards via a mobile sign-up. When a new pet parent enrolls, he or she can select a participating pet adoption center or animal rescue and Iams will donate 5 lbs. of food to that facility. You can also visit to sign up for Iams Lifelong Rewards anytime.


SUPERVALU INC. is one of the largest companies in the U.S. grocery channel with annual sales of approximately $35 billion. SUPERVALU serves customers across the United States through a network of approximately 4,400 stores composed of 1,101 traditional retail stores, including 798 in-store pharmacies; 1,336 hard discount stores, of which 939 are operated by licensee owners; and 1,950 independent stores serviced primarily by the Company's food distribution business. SUPERVALU has approximately 130,000 employees. For more information about SUPERVALU visit

About Iams Home 4 the Holidays

As one of the most successful pet adoption programs in the world, Iams Home 4 the Holidays partners with thousands of animal organizations dedicated to finding forever homes for orphaned pets. Founded by Helen Woodward Animal Center and supported by Iams, the campaign began in 1999 with just 14 participating animal shelters in San Diego County. Since it began 14 years ago, Iams Home 4 the Holidays has helped more than 7 million families experience the joy of pet adoption, including more than 1.2 million pet adoptions last year alone. For more information, please visit

About Procter & Gamble

P&G serves approximately 4.6 billion people around the world with its brands. The Company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Fairy®, Gain®, Charmin®, Downy®, Lenor®, Iams®, Crest®, Oral-B®, Duracell®, Olay®, Head & Shoulders®, Wella®, Gillette®, Braun®, Fusion®, Ace®, Febreze®, Ambi Pur®, SK-II®, and Vicks®. The P&G community includes operations in approximately 75 countries worldwide. Please visit for the latest news and in-depth information about P&G and its brands.

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Blue Chip Marketing Worldwide
Katie Hastie, 847-418-8098

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