Market Overview

Cub Foods Encourages Minneapolis Area Shoppers to Experience the Joy of Pet Adoption with In-Store Events


Iams® Home 4 the Holidays (IH4TH) — one of the world's most successful pet adoption programs — along with select Cub Foods stores is hosting in-store events to help raise awareness of the importance of pet adoption.

On October 28 and November 2 and 3, neighborhood shelters will introduce shoppers to deserving puppies, kittens, dogs and cats that are ready to find loving homes.

“Cub Foods is committed to looking for ways to enrich the lives of our shoppers and their pets,” says Lanny Hoffmeyer, SUPERVALU's category director for paper and pet. “We are proud to once again partner with Home 4 the Holidays and give our customers an opportunity to connect with animals that can enhance their lives for years.”

About three to four million cats and dogs are euthanized in U.S. shelters each year — that's one about every eight seconds. Representatives at select stores will be on-hand to show pictures of their special four-legged friends, answer questions and provide further information for shoppers who are considering adoption and helping to reverse this trend.

“By working with Cub Foods we are able to reach a broader group of people who might find our information new as they come in to shop for their groceries,” says Sheila Stephens, director of B.A.R.K (Being Advocates for Rescued K9's) animal shelter in St. Paul. “A majority of people who shop at specialty pet stores may not be looking to adopt or are already aware of the pet overpopulation problem we are facing.”

Anyone who adopts a dog, cat, puppy or kitten during the IH4TH campaign (October 1, 2012 – January 2, 2013) can register for Iams Lifelong Rewards via a mobile sign-up. When a new pet parent enrolls, he or she can select a participating pet adoption center or animal rescue and Iams will donate 5 lbs. of food to that facility. You can also visit to sign up for Iams Lifelong Rewards anytime.


SUPERVALU INC. is one of the largest companies in the U.S. grocery channel with annual sales of approximately $35 billion. SUPERVALU serves customers across the United States through a network of approximately 4,400 stores composed of 1,101 traditional retail stores, including 798 in-store pharmacies; 1,336 hard discount stores, of which 939 are operated by licensee owners; and 1,950 independent stores serviced primarily by the Company's food distribution business. SUPERVALU has approximately 130,000 employees. For more information about SUPERVALU visit

About Iams Home 4 the Holidays

As one of the most successful pet adoption programs in the world, Iams Home 4 the Holidays partners with thousands of animal organizations dedicated to finding forever homes for orphaned pets. Founded by Helen Woodward Animal Center and supported by Iams, the campaign began in 1999 with just 14 participating animal shelters in San Diego County. Since it began 14 years ago, Iams Home 4 the Holidays has helped more than 7 million families experience the joy of pet adoption, including more than 1.2 million pet adoptions last year alone. For more information, please visit

About Procter & Gamble

P&G serves approximately 4.6 billion people around the world with its brands. The Company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Fairy®, Gain®, Charmin®, Downy®, Lenor®, Iams®, Crest®, Oral-B®, Duracell®, Olay®, Head & Shoulders®, Wella®, Gillette®, Braun®, Fusion®, Ace®, Febreze®, Ambi Pur®, SK-II®, and Vicks®. The P&G community includes operations in approximately 75 countries worldwide. Please visit for the latest news and in-depth information about P&G and its brands.

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Blue Chip Marketing Worldwide
Katie Hastie, 847-418-8098

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