Market Overview

Research and Markets: Alcoholic Drinks in the United Kingdom - Forecasts to 2016 with Miller Brands UK Ltd and Heineken UK Ltd Dominating


Research and Markets ( has announced the addition of the "Alcoholic Drinks in the United Kingdom" report to their offering.

Euromonitor International's Alcoholic Drinks in United Kingdom report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2007-2011), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. illustrate how the market is set to change.

In 2011, although the UK economy exited its recession, economic growth forecasts were revised downwards several times in the year. Rising unemployment rates, public sector cuts and stunted retail sales growth also impacted consumers' economic confidence and thus constrained sales of alcoholic drinks in the UK. 2011 also saw the introduction of 20% VAT and further excise duty increases.

Key Topics Covered:

Executive Summary

Economic Instability Continues To Erode Sales

Cocktails in Cans Revives Rtds/high-strength Premixes

Multinational Brewers Continue To Dominate

Food/drink/tobacco Specialists Struggle

Little Growth Ahead Due To Economic Uncertainty

Key Trends and Developments

Economic Instability Hinders Growth

Legislation Impacts Value Sales, Particularly in the On-trade

Niche Brands Gaining Ground

Key New Product Launches

Specialist Retailers Decline Due To Economic Pressures and Competition

Companies Mentioned:

Heineken UK Ltd

Inbev UK Ltd

Marston's Plc

Miller Brands UK Ltd

Molson Coors Brewing Co (uk) Ltd

For more information visit

Research and Markets
Laura Wood, Senior Manager.
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716
Sector: Beverage

View Comments and Join the Discussion!