Market Overview

Disney Publishing Worldwide Releases Its First App for Windows 8 – "Disney Princess Dress-Up Sticker Book"

Share:
GLENDALE, Calif.--(BUSINESS WIRE)--

Disney Publishing Worldwide announced today its release of one of the first apps for early readers in the Windows Store, “Disney Princess Dress-Up Sticker Book.” From Cinderella and Ariel to Snow White and Jasmine, the app features Disney Princess favorites in an interactive story and dress-up sticker book complete with colorful illustrations, expert narration, and enchanting music.

“The new touch interface of Windows 8 is highly conducive to creating deeply engaging storytelling experiences for children and their families,” said Lyle Underkoffler, vice president, Digital Media, Disney Publishing Worldwide. “We're thrilled to bring the ‘Disney Princess Dress-Up Sticker Book' app to life on Windows 8 and look forward to creating more content for our readers to enjoy on this platform in the future.”

“Disney Princess Dress-Up Sticker Book” encourages children to read along and interact in creative dress-up play with each Disney Princess while exploring royal weddings, special celebrations, and other magical moments. Readers can change outfits and accessories and add tiaras with the swipe of a finger. An interactive camera feature allows children to upload their own photo and save royal portraits for friends, family, and fellow princesses! Children and parents also have the option to save their sticker creations.

Developed in conjunction with Vectorform, a leading developer of mobile apps and digital products, “Disney Princess Dress-Up Sticker Book” app is now available in English on the Entertainment section of the Windows Store for US $3.99. Additional languages will be available in the coming months. The book is supported by all devices running Windows 8.

For more information, visit disneybookapps.com and facebook.com/disneyreads, or follow on Twitter @DisneyReads.

About Disney Publishing Worldwide

Disney Publishing Worldwide (DPW) is the world's largest publisher of children's books and magazines with over 700 million products sold each year. Disney Publishing Worldwide consists of an extensive worldwide licensing structure as well as vertically integrated publishing imprints, including Disney Book Group in the U.S., Disney Libri in Italy, and Disney Libros in Spain. DPW publishes a range of children's magazines globally, including Topolino, Le Journal de Mickey, and Donald Duck, as well as Disney kids magazines in the U.S., which include Disney Princess and Phineas and Ferb. Disney English is DPW's English language learning business, which includes Disney English learning centers in China and a worldwide retail licensing program. DPW's digital products include bestselling eBook titles as well as original apps. Headquartered in Glendale, California, Disney Publishing Worldwide publishes books, magazines, and digital products in 85 countries in 75 languages. For more information visit www.disneypublishing.com.

ABOUT VECTORFORM

Part Think Tank. Part Lab. Part Studio. Vectorform invents digital products and experiences. As an elite team of artists, engineers, entrepreneurs, and technologists, Vectorform changes the way you experience modern life. In the car. At the hospital. At the store. On the phone. Vectorform partners with premier brands around the world to create the next iconic experience. Vectorform was founded in 1999 and has studios in Seattle, Detroit, New York, Munich and Hyderabad. More at www.Vectorform.com

Disney Publishing Worldwide
Amelia Lukiman, 818-544-0125
Amelia.Lukiman@disney.com
or
360PR for Disney Publishing Worldwide
Caitlin McNamara, 617-585-5760
cmcnamara@360publicrelations.com
or
Vectorform
Shauna Nicholson, 248-777-7777
snicholson@vectorform.com









View Comments and Join the Discussion!