Blue Calypso, Inc. Files Patent Infringement Suit against Yelp and IZEA
Blue Calypso, Inc. (OTCBB: BCYP), an innovator in digital word-of-mouth marketing, announced today that the company has filed a patent infringement complaint against Yelp Inc. (NYSE: YELP) and IZEA, Inc. (IZEA:OTCQB) for infringement of Blue Calypso's United States Patent Nos. 7,664,516 and 8,155,679.
Both patents cover the system for peer-to-peer advertising created and developed by Blue Calypso. Blue Calypso has recently filed similar complaints against Groupon (NASDAQ: GRPN) and Living Social in an effort to protect the state-of-the-art digital marketing platform that is at the core of the company's business.
“The technology in our patents was developed by Blue Calypso for Blue Calypso and we have to take legal action when other brands infringe on our innovations,” said Bill Ogle, CEO of Blue Calypso. “Businesses must offer something unique in order to thrive. With this case and others like it, we are simply protecting our proprietary offerings in order to safeguard our success.”
About Blue Calypso, Inc.
Blue Calypso is an innovator in digital word-of-mouth marketing and advertising. With Blue Calypso's patented engine, brands can harness the power of friend-to-friend referrals by empowering their advocates to share brand content with their unique social graph and rewarding sharing and engagement. Through robust, real-time analytics, brands can achieve a measurable ROI against their social media investment, acquire high-value customers and increase sales.
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Blue Calypso, Inc.
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Monica Rohleder, 847-606-1973