Market Overview

Analyzing the Competitive Medicare Landscape

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KENNEBUNK, Maine--(BUSINESS WIRE)--

Mark Farrah Associates (MFA) announces 2013 Medicare Advantage and Part D plan benefits and star ratings are now available in the Medicare Benefits Analyzer™ (MBA), the industry-preferred product for Medicare market analysis. MBA is designed to help companies as they strategize how to attract more seniors while maintaining reasonable retention rates during open enrollment. Companies subscribe to MBA so they can more easily compare and analyze competitor premiums, co-pays and benefit attributes across state and county markets. The star quality ratings posted in MBA are also important for competitive analysis in the dynamic Medicare segment.

Each year, Medicare plans report premiums, benefit details and co-pays in the government-sponsored Plan Finder to help seniors compare coverage choices. The information and data points presented include information such as estimated health plan and drug costs, PCP and specialist co-pays, co-pays for inpatient and outpatient procedures, prescription drug tiers and specialty benefits. In addition, Plan Finder also reports star quality ratings based on beneficiary research and plan performance. Because Plan Finder doesn't lend itself to easy competitive analysis, MFA updates Medicare Benefits Analyzer™ each year with data partner Strenuus LLC to help companies with this essential market analysis. Subscribers also have access to month-to-month MA and PDP enrollment updates. Visit our website and preview the Medicare Benefits Analyzer TM video or call 207-985-8484 to learn more about this product.

MFA recently released a market brief – Medicare Star Ratings Position Plans for Success or Failure - that presents some interesting findings about high and low performers based on the 2013 Medicare star quality ratings. Visit the Healthcare Business Strategy library on our website to read this analysis report.

Mark Farrah Associates (MFA) is a leading data aggregator and publisher providing health plan market data and analysis tools for the healthcare industry. MFA's Medicare Business Online™ (MBO) product simplifies the tracking of Medicare Advantage and PDP growth and competition on a monthly basis. MBO coupled with Medicare Benefits Analyzer™ provides a full suite of business intelligence for the competitive Medicare Advantage market. Committed to simplifying analysis of health insurance business, our products include Medicare Business Online™, Medicare Benefits Analyzer™, Health Coverage Portal™, County Health Coverage™, Health Insurer Insights™, and Health Plans USA™.

Mark Farrah Associates
Ann Marie Wolfe, 207-985-8484

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