Market Overview

Fifty Shades Is Arousing More than Book Sales…


The erotic novel Fifty Shades of Grey is arousing more than book sales. Women are discovering their appetite for pleasure with or without a partner, and sex aids are playing a bigger role. Indeed, a new poll by ICR Survey of women ages 18 to 60 years shows that nearly 1 in 4 American women want a bigger “thrill” in bed.

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To give women the increased pleasure they've been craving, the makers of the We-Vibe® are launching the revolutionary Thrill by We-VibeTM, a new solo play toy that stimulates both the C- & G-spot simultaneously for the ultimate “me time.”The unique “c-shape” design fits all the right places and has a sleek handle to allow women to control the sensation like never before. With the Thrill, women can stimulate the C-spot and reach the elusive G-spot (alone!).

Not only does the Thrill by We-Vibe make for a lot more fun between the sheets, it also offers some very real health benefits, like improving the immune system, warding off depression and protecting women's pelvic health. Fortunately the good news is spreading: More than 60% of women own and use sexual products, according to a recent survey by one of our distribution partners.

“Women can and should have a healthy and full sex life, with or without a partner, and there is a growing openness among women to using sex aids,” says renowned sexologist Dr. Trina Read. “Working in sync with the female body, the Thrill is a fantastic new product for safe and fun solo play.”

The Thrill isn't just sexy, it's eco-sexy and a safe choice for your body. Like all products in the We-Vibe family, the Thrill is completely body-safe since it is made with medical-grade silicone– the same materials used in implants and baby bottle nipples. It is also eco-friendly thanks to a power-wise USB charging system and recyclable packaging. The ultra quiet rumble of the Thrill lasts an extra long time —up to 2 hours on one charge — and is completely waterproof so you can enjoy your “me time” nearly anywhere.

To read the rest of this release, go to:

Ogilvy Public Relations
Emily Johnson, +1 212-880-5316

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