Reed.co.uk Improves Email Deliverability, Engagement and ROI with Centralised StrongMail Solution
StrongMail has enabled reed.co.uk, the UK's number one job site, to centralise its marketing and transactional email on one solution, resulting in streamlined email marketing campaigns, reduced email service provider (ESP) costs and improved email deliverability. With StrongMail, reed.co.uk is now able to get closer to the millions of job seekers, recruiters and employers that use its site every day.
A leading provider of email and cross-channel marketing solutions for enterprises, StrongMail is used by many of the world's largest brands to engage their customers with highly relevant messages that are driven by real-time integration with disparate customer databases and systems.
Every month reed.co.uk sends more than 50 million marketing emails, plus a further one million transactional email messages to its three and half-million UK users. Using the StrongMail platform, emails and messages are produced in real-time, and are triggered by user preferences or activity on the site. This includes new registrations, job applications, password reminders, and the popular daily matching job alerts. In the course of a year, this amounts to well over half a billion emails that need to be delivered to the right recipient at the right time.
Commenting on the scale of the challenge, Mark Ridley, director of technology at reed.co.uk, said: “The sheer scale of our email requirements demand a comprehensive, consolidated solution. The success of our business, and retaining our position as the UK's number one job site, relies heavily on the effectiveness of our email communications. By consolidating everything under StrongMail's integrated platform, we're able to do just that.”
The recruitment specialist site had been using StrongMail for just triggered and transactional emails since 2009, but it was looking to continue the expansion of its marketing activities in the most efficient and cost-effective way. It had been using a separate email service provider (ESP) for its email marketing until 2012, but decided to consolidate marketing and transactional email onto StrongMail. The key drivers for this change were improving efficiency, increasing email deliverability rates and reducing total overall costs. In addition to this, the reed.co.uk marketing team benefitted from achieving tighter integration of customer data both from transactional and marketing campaign emails.
The platform also helps reed.co.uk manage and automate key aspects of email deliverability, including bounce processing and unsubscribe notifications, both of which help with list hygiene. In addition, StrongMail's delivery tracking and reporting components give reed.co.uk the visibility needed to identify and deal with any email deliverability problems as soon as they occur.
Ridley, said: “StrongMail has always proved itself to be an excellent partner. By providing tight integration with our platforms and allowing the mass distribution of messages in a very short timeframe, when the time came to update our marketing email solutions, the decision to integrate more completely with StrongMail was the logical one.”
Scott Ollivier, vice president of products at StrongMail, concluded: “reed.co.uk is committed to leveraging one of its most effective customer communication channels - email. Using StrongMail, it has ensured that the millions of people who visit their site each month receive content that resonates with them at the time that they expect it. This is a great example of getting personal and engaging with each and every user in order to drive the continued growth and success of the email channel.”
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About StrongMail Systems, Inc.
We're StrongMail. We cater to forward-thinking enterprises that are looking for more than just a “me-too” email marketing solution. As our name implies, we're all about helping our clients create strong email marketing programs – ones that are impactful, effective and efficient. We believe that email provides the foundation for great interactive marketing, and that social media and mobile marketing serve to strengthen that foundation. While StrongMail was recently identified by a leading independent research firm as one of only six email service providers (ESPs) suited for enterprise marketers alongside vendors like ExactTarget, Responsys and CheetahMail, our solutions and approach are very different (which is why enterprises and high-volume senders like us). Talk to us. See how StrongMail is different, and how that difference can help your business grow. Learn more at www.strongmail.com or follow us online at www.twitter.com/StrongMail or www.facebook.com/StrongMail.
To schedule a free demo, call (800) 971-0380 or contact us via the following link: http://www.strongmail.com/company/contact-us/contact-us.
Lauren Dew or Chris Netto, +44 (0) 1252 717 040