Market Overview

New Book Exhorts Readers to Unleash Their Inner Warrior

Share:
PITTSFIELD, Vt.--(BUSINESS WIRE)--

You'll Know at the Finish Line – A Spartan Guide to the Sport of Obstacle Racing, a new e-book from Spartan Race co-founders Joe Desena and Andy Weinberg that inspires readers of all fitness levels and athletic abilities to unleash their inner warrior, now is available for free on the company's website.

An easy, 308-page read, the book recounts the birth in 2004 of the Death Race that paved the way for the first Spartan Race five years later. By the end of 2011, Spartan Races attracted more than a quarter-million entrants, encompassing elite, professional and amateur athletes. Today, the “new” sport of obstacle racing is taking North America by storm and quickly growing into a worldwide phenomenon.

You'll Know at the Finish Line presents a compelling alternative to mundane, sedentary life in the form of a sport that anyone can do. The book is packed with detailed training strategies, “Top 10 Tips for Conquering a Spartan Race,” inspiring personal testimonies and the official Spartan International Obstacle Race Rulebook.

A brief history supports the authors' premise that humans innately are competitive beings and that obstacle racing has been around as long as our species has walked upright. This perspective is the backdrop for today's Spartan training philosophy, inspired by the courage and discipline of the Ancient Spartiates and dedicated to functional exercise, which requires neither equipment nor gym membership – just a body, a will and the great outdoors. The authors go on to predict a thriving future, including obstacle racing one day becoming an Olympic event.

In his foreword, David Brashears, Emmy Award-winning filmmaker, best-selling author, renowned explorer, mountaineer, speaker and founder and executive director of the nonprofit GlacierWorks foundation, sums up the book's theme: “Get off the couch and run a Spartan Race. Enjoy the challenges, the fun, and the fruits of your labors. But most importantly, treasure the camaraderie and mutual respect brought forth by friendly competition, whether you finish first or last.”

About Spartan Race

Spartan Race, voted Outside magazine's Best Obstacle Race in 2012, is the world's leading obstacle racing series and the first of its kind to have global rankings. With 350,000 participants in 2012 and 60 events planned for 2013, Spartan Race is making this one of the fastest growing sports in the world. Spartan Race is a timed event series featuring races at four escalating distances in locations worldwide that culminate in a World Championship Finale with cash and prizes for the champions – with a half-million dollars in cash and prizes awarded in 2012 alone. While featuring competitive elite heats, Spartan Races are for athletes of all levels and abilities and are geared toward ripping people off their couches and into the outdoors.

You'll Know at the Finish Line – A Spartan Guide to the Sport of Obstacle Racing, a new e-book from Spartan Race co-founders Joe Desena and Andy Weinberg that inspires readers to find and unleash their inner warrior, is available for free on the company's website.

Go to http://www.spartanrace.com/ for more information, a schedule of events or to register for a Spartan Race. For videos, please visit www.spartanrace.tv.

BBPR, Inc.
Dienna D'Olimpio
310-656-4668
ddolimpio@bbprinc.com

View Comments and Join the Discussion!