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Tourico Holidays Expands its Direct Connect Network of Branded Hotels

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ORLANDO, Fla.--(BUSINESS WIRE)--

Tourico Holidays, a worldwide travel wholesaler, today announced that is has expanded its network of Direct Connect hotel partners to over 13 branded chains covering more than 125 countries. Newly added and expanded partners such as IHG® (InterContinental Hotels Group), Wyndham Hotel Group and Choice Hotels International® will now join existing Direct Connect partners, including Hilton Worldwide, Best Western®, Caesars Entertainment®, Sandals and more. Since early 2011, Tourico Holidays has added over 20,000 hotel properties across 5,500 cities worldwide to its Direct Connect inventory, and the company currently projects to add another 10,000 hotels before the end of 2012.

As a result of Tourico Holidays' aggressive Direct Connect initiative, its travel distribution clients now have access to real-time pricing and booking data for branded hotel products around the world. Clients now also have greater visibility into last-minute availability as well as flash-sale pricing and other promotions.

The entire Tourico Holidays hotel inventory – including the newest partner data – can be accessed through the company's current booking channels, including www.Touricoholidays.com and Host-to-Host XML connectivity. Tourico Holidays can also provide custom distribution solutions for travel technology companies, including a while-label solution that conveniently hosts its entire travel inventory.

“These Direct Connect partnerships are meant to supplement Tourico Holidays' 23,000 individual hotel contracts and add even more depth to our destination offerings,” said Dermot Quigley, EVP of Global Product Development. “The Direct Connect relationship allows the hotel chain to seamlessly offer dynamic pricing and inventory while giving the tour operator the benefit of branded products at the right price.”

“Hilton Worldwide chose Tourico Holidays as its first Direct Connect partner in the United States because our companies share a common goal: To deliver a superior e-commerce solution featuring dynamic hotel inventory with real-time rates and availability to wholesale clients,” said Carol Brock, Director of Sales, Hilton Worldwide. “The Direct Connect has really evolved over the years at the request of Tourico Holidays making for an even better global product offering for the company's clients.”

About Tourico Holidays

Tourico Holidays, a subsidiary of Travel Holdings, Inc., is a leading global travel distribution company that contracts directly with travel providers, such as hotel chains, cruise lines, attractions and more. Tourico Holidays works on a high-volume, wholesale model to broker this inventory to over 4,600 clients in 100 countries using proprietary technology.

Tailwind PR
Jeff Pecor, 802-497-1932
jeff@tailwindpr.com

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