The New York Times Continues Global Expansion with Plans to Launch Web Site for Readers in Brazil
The New York Times today announced that it will launch an online Portuguese-language edition designed to bring Times journalism to Brazil in 2013.
The new Web edition will provide Times-quality content to an audience in Brazil that is educated, affluent and connected with the rest of the world. It will feature English to Portuguese translations of the best of The Times's award winning journalism alongside original work by local writers contributing to The Times.
The site will include coverage of global affairs, business and culture as well as other subjects of particular interest to the Brazilian reader. The Times will publish 30-40 articles per day on the site along with photography. About one third of the reporting will be original content designed specifically for the Brazil site. Graphics and multimedia will be introduced over time.
Arthur Sulzberger, Jr., the chairman of The New York Times Company and publisher of The New York Times, said, “Brazil is an international hub for business that boasts a robust economy, which has brought more and more people into the middle class. As the world gets smaller and digital technology enables us to reach around the globe to attract readers with an interest in high quality news, Brazil is a perfect place for The New York Times to take the next step in expanding our global reach.”
This launch is a part of The Times's broader imperative to expand its international reach. Earlier this year, The Times launched a beta Chinese-language Web site (cn.nytimes.com) which has seen rapid adoption by readers in China. It will officially launch next month.
In addition, The Times's News Services Division transmits articles, graphics and photographs to more than 1,400 newspapers, magazines and Web sites in nearly 100 countries and territories worldwide. The International Herald Tribune, The Times's anchor operation outside the United States, celebrated its 125th anniversary in October 2012.
About The New York Times Company
The New York Times Company (NYSE: NYT), a leading global, multimedia news and information company with 2011 revenues of $2.3 billion, includes The New York Times, the International Herald Tribune, The Boston Globe, NYTimes.com, BostonGlobe.com, Boston.com and related properties. The Company's core purpose is to enhance society by creating, collecting and distributing high-quality news and information.