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Lexus Launches Lexus Design Award

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Winning Entries from 2012 Competition to Be Displayed at Milan Design Week 2013

Toyota City, Japan, Oct 30, 2012 - (JCN Newswire) - Lexus announces the launch of the Lexus Design Award, an international design competition targeting next generation of innovators around the world.

The Lexus Design Award is aimed to provide an opportunity for innovators to work with a world-famous designer as a mentor to create prototypes of their designs. Through this initiative, Lexus hopes to contribute to nurturing and supporting creators.

The theme of the Lexus Design Award 2012 is motion - a word and concept directly connected to people's everyday lives. Under this theme, Lexus welcomes innovators and calls for works that display a deep understanding of Lexus design, uniquely interpret concepts and provide original perspectives on and solutions to various issues of daily life. Lexus welcomes designers from all fields, such as architecture, product design and fashion.

The application period starts today and runs through December 31. The winners are to be announced and their works exhibited during Milan Design Week in April 2013. The award will be officially launched at the Lexus booth during TOKYO DESIGNERS WEEK running today through November 5.

About Lexus
With the vision of Progressive Luxury, Lexus has been pursuing and presenting values different from those of conventional luxury makes. Lexus has been striving not only to create a more luxurious experience through automobiles, but also, through such technological advancements as the Lexus Hybrid Drive, to contribute to efforts to solve numerous issues that have surfaced in the modern world.

Lexus believes that design for this competition goes beyond mastery of form and is a process in problem solving and an effort to propose solutions to shape a better society and future. Lexus therefore welcomes a wide variety of innovative ideas to overcome challenges.

About TOKYO DESIGNERS WEEK 2012

Tokyo Designers Week 2012 is being held under the slogan "Hello Design!" and is aimed to attract a broad range of visitors from different age groups to experience design firsthand.

Dates: October 30 to November 5
Time: 11:00 to 21:00 (18:00 on November 5)
Venues: Meiji-Jingu Gaien (main), and other locations in the Tokyo metropolitan area
Website URL: www.tdwa.com
Organizer: DESIGN ASSOCIATION NPO

For more information, please see www2.toyota.co.jp/en/news/feature/20121030.html.

About Toyota

Supported by people around the world, Toyota Motor Corporation (TSE: 7203; NYSE: TM), has endeavored since its establishment in 1937 to serve society by creating better products. As of the end of March 2012, Toyota conducts its business worldwide with 50 overseas manufacturing companies in 27 countries and regions. Toyota's vehicles are sold in more than 160 countries and regions. For more information, please visit www.toyota-global.com.



Source: Toyota

Contact:
Toyota Motor Corporation
Corporate Communications Department
Public Affairs Division
Tel: +81-3-3817-9150


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