Immersion's HD Reverb Launches in NTT DOCOMO's Tablet "MEDIAS™ TAB UL N-08D"
Immersion Corporation (Nasdaq: IMMR), the leader in touch feedback technology development and licensing, today announced that the docomo Tablet MEDIAS TAB UL N-08D manufactured by NEC, is the first commercial implementation of Immersion's HD Reverb software. HD Reverb automatically enhances games, videos and music by monitoring audio output and creating complementary haptic effects in real time. The 7-inch tablet, which also includes Immersion's Integrator software, leverages next-generation HD Haptics technology using a high-fidelity piezo actuator combined with Immersion's TouchSense® 5000 software to deliver crisp, realistic and nuanced touch effects.
Immersion's HD Reverb brings high definition haptics to multimedia and games on NTT DOCOMO's tablet "MEDIAS(TM) TAB UL N-08D" (Photo: Business Wire)
“Our research shows that consumers familiar with standard haptics, commonly used for simple confirmation in button presses and touchscreen keyboards, are blown away by the capabilities of HD Haptics, particularly the experience HD Reverb delivers,” explains Chris Ullrich, Immersion's vice president of user experience. “Immersion's HD Haptics enable a much broader range of effects that provide precise and crisp confirmation, and can uniquely enhance content. Immersion's HD Reverb software is specially designed to create compelling haptic effects that transform mobile content and produce exceptional engaging experiences.”
MEDIAS TAB UL N-08D tablet features a rigid, lightweight carbon fiber case optimized to produce full-body haptics, enabling users to experience effects not only when touching the screen, but while holding the tablet as well. Additionally, NEC is working with Immersion and developers to create content that incorporates haptic effects using Immersion's Haptic SDK. The N-08D ships with SEGA's Sonic CD™ game, which uses haptics to provide an enhanced gaming experience on the tablet.
“NEC is proud to launch the MEDIAS TAB UL N-08D as the world's first device with HD Reverb and optimized to deliver an unprecedented touch experience,” explains Masakazu Yamashina, vice president and executive general manager, Personal Solutions Operations Unit, NEC. “We have created a true entertainment platform that makes mobile gaming, media and video more exciting – we plan to work closely with Immersion and developers to deliver unique content that takes advantage of the innovative HD Haptic platform.”
The MEDIAS TAB UL N-08D tablet will be available through NTT DOCOMO, INC. in Japan. More information on the tablet can be found at http://www.nttdocomo.com
For more information on Immersion's HD Haptics, TouchSense technology and HD Reverb and Integrator software, visit http://www.immersion.com/markets/mobile/index.html
*MEDIAS is a trademark of NEC CASIO Mobile Communications, Ltd.
About Immersion (www.immersion.com)
Founded in 1993, Immersion (NASDAQ: IMMR) is the leading innovator in haptic technology; the company's touch feedback solutions deliver a more compelling sense of the digital world. Using Immersion's high-fidelity haptic systems, partners can transform user experiences with unique and customizable touch feedback effects; excite the senses in games, videos and music; restore "mechanical" feel by providing intuitive and unmistakable confirmation; improve safety by overcoming distractions while driving or performing a medical procedure; and expand usability when audio and visual feedback are ineffective. Immersion's TouchSense technology provides haptics in mobile phone, automotive, gaming, medical and consumer electronics products from world-class companies. With over 1,200 issued or pending patents in the U.S. and other countries, Immersion helps bring the digital universe to life. Hear what we have to say at blog.immersion.com.
This press release contains "forward-looking statements" that involve risks and uncertainties, as well as assumptions that, if they never materialize or prove incorrect, could cause the results of Immersion Corporation and its consolidated subsidiaries to differ materially from those expressed or implied by such forward-looking statements.
All statements, other than the statements of historical fact, are statements that may be deemed forward-looking statements, including, but not limited to, statements regarding the benefits of Immersion's HD Haptics and Reverb HD software.
Immersion's actual results might differ materially from those stated or implied by such forward-looking statements due to risks and uncertainties associated with Immersion's business, which include, but are not limited to: unanticipated difficulties and challenges encountered in product development efforts by Immersion and its licensees; adverse outcomes in any future intellectual property-related litigation and the costs related thereto; the effects of the current macroeconomic climate; delay in or failure to achieve commercial demand for Immersion's products or third party products incorporating Immersion's technologies; and a delay in or failure to achieve the acceptance of force feedback as a critical user experience. Many of these risks and uncertainties are beyond the control of Immersion.
For a more detailed discussion of these factors, and other factors that could cause actual results to vary materially, interested parties should review the risk factors listed in Immersion's most current Form 10-Q, which is on file with the U.S. Securities and Exchange Commission. The forward-looking statements in this press release reflect Immersion's beliefs and predictions as of the date of this release. Immersion disclaims any obligation to update these forward-looking statements as a result of financial, business, or any other developments occurring after the date of this release.
The use of the word "partner" or "partnership" in this press release does not mean a legal partner or legal partnership.
Immersion, the Immersion logo, TouchSense and HD Haptics and Integrator are trademarks of Immersion Corporation in the United States and other countries. All other trademarks are the property of their respective owners.
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