Fujitsu Introduces First Smartphone with Immersion HD Haptics
Immersion Corporation (Nasdaq: IMMR), the leader in touch feedback technology development and licensing, today announced that the just-launched Raku-Raku (easy-to-use) SMART PHONE is the first publicly available smartphone using Immersion's TouchSense® 5000 embedded control software combined with a high-fidelity piezo actuator to create HD Haptic effects. The phone, which also includes Immersion's Integrator software, is designed to create an easy-to-understand user interface targeted toward users looking for an intuitive smartphone design.
The Fujitsu Raku-Raku F-12D with Immersion HD Haptics (Photo: Business Wire)
“Fujitsu understands that consumers value a mobile interface that is simple, straightforward, and above all, intuitive,” explains Dennis Sheehan, Immersion's vice president of marketing. “Immersion's HD Haptics have the fastest response time and the broadest range of sensations available in the smartphone market. As a result of the speed and range of response, this smartphone's haptic effects are crisp, precise and very realistic. Combining Immersion's HD Haptics with Fujitsu's user interface design delivers an easy-to-use user interface that consumers can confidently navigate.”
Fujitsu's Raku-Raku line is well-established in Japan, having sold over 20 million units. The customized Android interface is designed with large, easy-to-navigate icons and streamlined functionality. Immersion's TouchSense 5000 embedded software drives a piezo actuator to provide high-quality haptic effects, while Immersion's Integrator software incorporates haptics throughout the UI, including keypads and buttons. The result is crisp and realistic haptic effects consistently applied throughout the user interface. The consistency of the haptic effects allow users to quickly recognize which haptic sensations are associated with functions of the UI, such as launching an app or pressing a button. Ultimately, Immersion's HD Haptics helps create a more intuitive user experience.
“Fujitsu is dedicated to providing our customers with the most advanced technologies,” explains Ms. Kaoru Chujo, general manager &vice president of Fujitsu's Mobile Phone Division. “Immersion's HD Haptic technology complements Fujitsu's unique touch panel design to create a user experience that gives our consumers confidence and an easy-to-use interface.”
The Raku-Raku SMART PHONE is currently available through NTT DOCOMO in Japan. More information on the handset can be found at http://www.nttdocomo.com/pr/2012/001604.html.
For more information on Immersion's HD Haptics, TouchSense technology and our Integrator Platform, visit http://www.immersion.com/markets/mobile/index.html.
About Immersion (www.immersion.com)
Founded in 1993, Immersion (NASDAQ: IMMR) is the leading innovator in haptic technology; the company's touch feedback solutions deliver a more compelling sense of the digital world. Using Immersion's high-fidelity haptic systems, partners can transform user experiences with unique and customizable touch feedback effects; excite the senses in games, videos and music; restore "mechanical" feel by providing intuitive and unmistakable confirmation; improve safety by overcoming distractions while driving or performing a medical procedure; and expand usability when audio and visual feedback are ineffective. Immersion's TouchSense technology provides haptics in mobile phone, automotive, gaming, medical and consumer electronics products from world-class companies. With over 1,200 issued or pending patents in the U.S. and other countries, Immersion helps bring the digital universe to life. Hear what we have to say at blog.immersion.com.
This press release contains "forward-looking statements" that involve risks and uncertainties, as well as assumptions that, if they never materialize or prove incorrect, could cause the results of Immersion Corporation and its consolidated subsidiaries to differ materially from those expressed or implied by such forward-looking statements.
All statements, other than the statements of historical fact, are statements that may be deemed forward-looking statements, including, but not limited to, statements regarding the benefits of Immersion's HD Haptics.
Immersion's actual results might differ materially from those stated or implied by such forward-looking statements due to risks and uncertainties associated with Immersion's business, which include, but are not limited to: unanticipated difficulties and challenges encountered in product development efforts by Immersion and its licensees; adverse outcomes in any future intellectual property-related litigation and the costs related thereto; the effects of the current macroeconomic climate; delay in or failure to achieve commercial demand for Immersion's products or third party products incorporating Immersion's technologies; and a delay in or failure to achieve the acceptance of force feedback as a critical user experience. Many of these risks and uncertainties are beyond the control of Immersion.
For a more detailed discussion of these factors, and other factors that could cause actual results to vary materially, interested parties should review the risk factors listed in Immersion's most current Form 10-Q, which is on file with the U.S. Securities and Exchange Commission. The forward-looking statements in this press release reflect Immersion's beliefs and predictions as of the date of this release. Immersion disclaims any obligation to update these forward-looking statements as a result of financial, business, or any other developments occurring after the date of this release.
The use of the word "partner" or "partnership" in this press release does not mean a legal partner or legal partnership.
Immersion, the Immersion logo, HD Haptics and TouchSense are trademarks of Immersion Corporation in the United States and other countries. All other trademarks are the property of their respective owners.
(IMMR - C)
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