Ray Abboud on Selling Real Estate to the New Generation
Many traditional real estate agents have focused on appealing to Baby Boomers and Generation X'ers, yet this has many agents missing out on great business opportunities that could be found among Generation Y'ers. Real estate expert Ray Abboud offers methods to attract the new generation of home buyers.
York, PA (PRWEB) June 10, 2012
Generation Y, with its members being born from about 1980-to the early 2000s, are very different from their predecessors. They have been influenced by evolving times, with increasing political and economic turmoil. They are far more culturally liberal than their parents, and represent an increased interest in liberal politics and economics.
Real estate agents face many challenges when attempting to market to the new generation. For starters, Generation Y'ers are technology gurus who use the Web as their primary information source. Furthermore, they are impatient, they expect everything to be quick and timely.
And so the question still remains unanswered, how can you market to Generation Y buyers?
Ray Abboud, founder and president of Cash Now, has over 15 years of experience in the real estate field. To better market to the younger generation, he suggests real estate agents and companies become technology savvy. Ray Abboud explains this is a generation that has grown up with cellphones, the Internet, Facebook, and numerous other forms of technology.
Moreover, Ray Abboud says having a Web site is a bare minimum. A Web site is like a central hub in that it allows you to market your services, arrange all your activities, resources and information together in one stop-place. A Web site allows you to announce events, display photos, and a whole array of information that will help potential customers in deciding to contact you. Another necessity behind having a Web site is that a well-thought-out, professionally designed Web site can add credibility to your agency—no matter how young or small your agency is.
“This can't be a cheap template Web site that you built on your own. Generation Y'ers know real Web design when they see it. If you have an outdated Web site, lack email skills, or don't know how to reply to a text on your cell phone, they will think you are unprofessional,” Abboud said.
Furthermore, Ray Abboud adds that social media knowledge is a must. Having a Facebook page will help you communicate better with Generation Y'ers. Also, owning a social media page or account will signal to them that you are current and up to date. Abboud operates both a Facebook and Google+ pages he actively monitors and answers customers or interested viewers and connects with his customers.
“It is important to show your customers and potential buyers that you are connected, that you are always available to help them or answer their questions,” Abboud said.
Next, become an expert at time management. Life is fast paced and this younger generation doesn't want their time wasted. Ray Abboud adheres to this rule by responding quickly to emails and phone calls.
Targeting Generation Y is definitely different than marketing Baby Boomers and Generation X'ers. Yet like in any industry, it is imperative sellers understand their audience and adapt to better attract them. In order for real estate agents to properly appeal to this younger generation, they must do more than simply adapt. They must learn the generation's ways and modify their practices to better serve their needs.
More About Ray Abboud
Leading York County realtor Ray Abboud has over 15 years of experience in the real estate field. He is the founder and president of Cash Now, a property buyer in York, PA. Ray Abboud was recently named the Number 1 York County Buyer for tax sales for buying over 20 properties at an annual tax sale. On average, Ray Abboud sells about 100 properties a year. In addition, Ray is president of 500 Inc, a company that buys, sells, and rents real estate.
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