VetMatrix Launches New SEM Video and Media Service for Veterinary Practices
SORRENTO VALLEY, Calif., June 17, 2012 (GLOBE NEWSWIRE) -- VetMatrix, the veterinary brand of Internet Matrix, Inc., announced the launch of a new SEM Media Service. The new video and media service offered by VetMatrix includes a custom video, publication and syndication of the video, and in-stream video advertising. A VetMatrix representative stated the new service was designed to be a comprehensive service for veterinarians that will increase conversions. The Media Service is the latest addition to VetMatrix's suite of Web Marketing services which includes an SEO optimized website service and a social network service.
CEO and co-founder of Internet Matrix, Inc., Asaf Benhaim, said, "We could not be more excited to bring this new VetMatrix Media Service to the veterinary market. Video is not only an exciting marketing medium, it also has great impact. Studies have shown how effective video is for turning video viewers into paying customers. With this new VetMatrix Media Service, veterinarians can take their SEO optimization to the next level."
The Media Service is centered on the production of a custom introductory video, or video documercial, of the veterinary practice. The documercial created by VetMatrix includes filming by a professional videographer, help in crafting a written video script, voiceover editing, text and graphics in the video, calls-to-action for social media, and a video editing process. The end product is a professional quality 1 to 2 minute video.
VetMatrix optimizes the video for search engines and places the video on the veterinarian's website. Along with the documercial, the Media Service includes syndication and the creation of an in-stream video advertisement. Benhaim stated that by syndicating the video, VetMatrix is increasing the visibility and reach of the documercial, as well as creating brand awareness for the veterinarian. He further stated that the in-stream ads are intended to create a local presence for the veterinary practice and drive traffic to the website.
Director of Brand for VetMatrix, Rob Lewis, said, "Video is incredibly important for a veterinarian's web presence. Video increases links back to the veterinary practice's website and most of all, drives conversions."
VetMatrix manages and coordinates all the filming, editing, publishing, syndication, and advertising of the custom video and in-stream ad as part of the service.
According to Lewis, the VetMatrix Media Service includes a semi-custom veterinary website, the VetMatrix Social networking service (which includes Facebook, Google +, and Twitter management), the custom documercial, video syndication, and a 15-second custom in-stream ad. The 15-second in-stream ad is posted monthly and linked to the practice's custom video. More information about the Web Marketing services offered by VetMatrix is on http://demo.vetmatrix.com/practice-intro-video.html.
VetMatrix is the brand of services tailored to provide Web Marketing solutions for veterinarians. Internet Matrix, Inc. empowers businesses to succeed locally through affordable Web Marketing services. iMatrix creates semi-custom websites, SEO, managed social networking (Social Service), video marketing (Media Service), and other marketing services.
The VetMatrix logo is available at http://www.globenewswire.com/newsroom/prs/?pkgid=13307