Market Overview

Immersion and Texas Instruments Streamline High and Standard Definition Haptics Implementations

SAN JOSE, Calif.--(BUSINESS WIRE)--

Immersion Corporation (Nasdaq: IMMR), a leading developer and licensor of touch feedback technology, today announced that Texas Instruments has released two new integrated amplifiers to improve the performance of haptic actuators in mobile devices. The DRV 2665 is the first integrated amplifier for piezo modules that is compliant with Immersion's TouchSense 5000 embedded software, while the DRV 2603 for resonant actuators using Immersion's TouchSense 3000 embedded software incorporates auto resonance tracking, ensuring performance at optimal frequency.

“We're pleased to continue our partnership with Texas Instruments to develop efficient and compelling solutions that drive the adoption of haptics into the mobile market,” explains Dennis Sheehan, vice president of marketing at Immersion. “The combination of Immersion's haptic system design know-how and Texas Instrument's expertise in high volume, efficient chip design has resulted in more efficient solutions for mobile device manufacturers.”

The DRV 2665 supports the I2C interface to enable effective communication from the application processor to the actuator without burdening the host. The device is capable of driving piezo actuators from +/-35V to +/-100V or 200 Vpp, addressing the range of all piezo modules and benders currently available for haptic applications.

The DRV 2603 is a haptic driver designed specifically to solve common obstacles in driving both Linear Resonance Actuators (LRA) and Eccentric Rotating Mass (ERM) haptic motors. LRA actuators typically have a narrow frequency band over which they have an adequate haptic response, so driving an LRA actuator presents a challenge. The DRV 2603 solves this problem by employing auto resonance tracking, which automatically detects and tracks the commutation frequency and automatically produces the correct resonant output frequency regardless of the battery voltage.

“By addressing real design and performance challenges, the DRV 2665 and DRV 2603 meet the needs of the growing number of mobile device manufacturers looking to integrate haptics into their device designs,” explains ShreHarsha Rao, Product Line Manager, Texas Instruments. “Our solutions, combined with Immersion technology, enable superior performance and streamlined designs.”

The DRV2665 and DRV2603 are currently available through Texas Instruments. Ask questions and get answers from TI experts in the TI E2ETM Community Touch Forum: www.ti.com/touchforum

About Immersion (www.immersion.com)

Founded in 1993, Immersion (NASDAQ: IMMR) is the leading innovator in haptic technology; the company's touch feedback solutions deliver a more compelling sense of the digital world. Using Immersion's high-fidelity haptic systems, partners can transform user experiences with unique and customizable touch feedback effects; excite the senses in games, videos and music; restore "mechanical" feel by providing intuitive and unmistakable confirmation; improve safety by overcoming distractions while driving or performing a medical procedure; and expand usability when audio and visual feedback are ineffective. Immersion's TouchSense technology provides haptics in mobile phone, automotive, gaming, medical and consumer electronics products from world-class companies. With over 1,200 issued or pending patents in the U.S. and other countries, Immersion helps bring the digital universe to life. Hear what we have to say at http://blog.immersion.com.

Immersion, the Immersion logo, and TouchSense are trademarks of Immersion Corporation in the United States and other countries. All other trademarks are the property of their respective owners.

Forward-looking Statements

This press release contains "forward-looking statements" that involve risks and uncertainties, as well as assumptions that, if they never materialize or prove incorrect, could cause the results of Immersion Corporation and its consolidated subsidiaries to differ materially from those expressed or implied by such forward-looking statements.

All statements, other than the statements of historical fact, are statements that may be deemed forward-looking statements, including, but not limited to, the statements that the combination of Immersion technology and Texas Instrument technology results in a more efficient solution and enable superior performance and streamlined designs.

Immersion's actual results might differ materially from those stated or implied by such forward-looking statements due to risks and uncertainties associated with Immersion's business, which include, but are not limited to, unanticipated developments in actuator and other technologies, adverse outcomes in any future intellectual property-related litigation and the costs related thereto; the effects of the current macroeconomic climate; delay in or failure to achieve commercial demand for Immersion's products or third party products incorporating Immersion's technologies; a delay in or failure to achieve the acceptance of force feedback as a critical user experience; and unanticipated difficulties and challenges encountered in product development efforts by Immersion and its licensees. Many of these risks and uncertainties are beyond the control of Immersion.

For a more detailed discussion of these factors, and other factors that could cause actual results to vary materially, interested parties should review the risk factors listed in Immersion's most current Form 10-Q and Form 10-K, which are on file with the U.S. Securities and Exchange Commission. The forward-looking statements in this press release reflect Immersion's beliefs and predictions as of the date of this release. Immersion disclaims any obligation to update these forward-looking statements as a result of financial, business, or any other developments occurring after the date of this release.

The use of the word "partner" or "partnership" in this press release does not mean a legal partner or legal partnership.

Immersion, the Immersion logo and TouchSense are trademarks of Immersion Corporation in the United States and other countries. All other trademarks are the property of their respective owners.

(IMMR - T)

Media contact:
Edelman
Reagan Crossley, +1-650-762-2955
reagan.crossley@edelman.com
or
Investor contact:
The Blueshirt Group
Jennifer Jarman, +1-415-217-5866
jennifer@blueshirtgroup.com

 

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