Market Overview

Over 80 Percent of Moms Will Turn to Technology – Voice or Video Call – to Share Quality Time with Their Loved Ones This Mother's Day

PALO ALTO, Calif.--(BUSINESS WIRE)--

More than half of moms surveyed throughout the nation won't be spending time with their loved ones this Mother's Day, according to a recent survey**, fielded by Mom Central Consulting. The survey reveals that while they may be separated from their families on Mother's Day, they will find other means to connect. An overwhelming majority of moms (80 percent) turn to technology to share quality time. Increasingly, moms rely on voice and video calls to be together with their loved whenever they are apart.

Skype continues to break down barriers to communication, by offering products such as free voice & video calls, group video calling and low rates to landlines or mobiles virtually anywhere in the world. In addition, this Mother's Day Skype is also making it easier than ever to celebrate moms, grandmothers, aunts or anyone who makes you feel loved by encouraging daughters and sons to send a “Say it with Skype Mom You Rock” free video card at www.facebook.com/skype or by visiting skype.com this Mother's Day. You can even create the card early and schedule it for delivery on Mother's Day. For every card that is created, Skype will donate one dollar to Save the Children on behalf of its Mom's the Word campaign.*

“Being with family – especially one's mother matters most during special holidays and moments. However, often an in-person trip is simply not possible,” said Stacy DeBroff, CEO of MomCentral. “If you cannot travel to see your mom in person this Mother's Day, you can still give her quality time by using Skype to connect via a video chat, Skype video greeting card or even invite your siblings to join a group video call to wish mom a Happy Mother's Day together.”

It is no longer a surprise that mom strongly relies on technology to keep her family connected. In fact:

  • 93 percent of moms report that technology makes their life easier
  • 77 percent of moms feel that technology has brought them closer to their family members
  • 92 percent rely on technology to connect with family members anytime or anywhere
  • 80 percent of moms use technology to share a moment ordinarily limited by time or distance
  • 53 percent of moms feel like their children share more meaningful moments with their grandparents thanks to the ubiquitous nature of technology

“Moms of all ages have embraced technology because it helps them keep their families close together,” says DeBroff. “Video calling is becoming the next best thing to being somewhere in person because people can share special moments in real-time whether it be a monumental life occasion like baby's first steps or an everyday moment like saying ‘I love you.'”

About the Survey and Mom Central Consulting:

In April 2012, Mom Central Consulting surveyed 1,308 Moms to understand their attitudes toward technology, and how they connect with family and friends. The 18-question survey was conducted online, programmed and analyzed by MCC. All respondents belong to the Mom Central Testing Panel, consisting of 20,000 Moms spanning across relevant demographics, such as household income, education, age, number and age of children.

About Skype:

Skype is communications software whose purpose is to break down barriers to communication. With an Internet-connected device, families, friends and colleagues can get together for free with messaging, voice and video. At low cost, they can also call landlines or mobiles virtually anywhere in the world. Skype has recently introduced group video, allowing groups of more than two people to do things together whenever they're apart.

Founded in 2003 and based in Luxembourg, Skype is a division of Microsoft Corp. (NASDAQ: MSFT). Skype can be downloaded onto computers, mobile phones and other connected devices for free at www.skype.com.

About Save the Children:

Save the Children is the leading, independent organization that creates lasting change for children in need in the United States and around the world. Follow them on Twitter and Facebook.

Mom's the Word is a signature cause marketing campaign by Save the Children. The campaign celebrates and honors mothers through its online community located at MomsTheWord.org. Motherhood is the toughest and most rewarding role moms ever play, which is why it is so important to remember to celebrate the victories or “momwins” along the way. Save the Children has been an authority on children and mothers globally for more than 90 years.

*For each “Say it With Skype” video message that is sent between April 29, 2012 and May 14, 2012, Skype will donate one dollar to the Save the Children's Global Action Fund in support of Save the Children's MomsTheWord.com campaign. For more information, please visit www.facebook.com/skype

** Mom Central Consulting surveyed 1,308 Moms to understand their attitudes toward technology, and how they connect with family and friends.

Skype
Demetra Kavadeles, 650-799-9358
demetra.kavadeles@skype.net
or
Kaplow for Skype
Dara Cothran, 212-221-1713
skype@kaplowpr.com

 

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