Market Overview

Hip Brands for Babies Now Available in New Online Baby Store

VICTORIA, Australia March, 2012 – Mothers are forever teaching their children about sharing. The slogan 'sharing is caring' is repeated in homes around Australia daily and yet as adults, humans have a tendency to keep a good thing to themselves. Sometimes when mums find a new product or a new store they don't want to share their shopping secrets with their friends because they want their child to be the trendiest one.

A new online baby store is revitalising the sharing is caring philosophy and encouraging the social interaction among mothers by rewarding them for sharing their best buys on Australia's newest online shopping site for babies www.ladybub.com.au.

Mums don't have to worry about competition either – they receive peace of mind by knowing that the website's range is updated regularly so there's little chance their friend's daughter will be wearing the same dress as their daughter. Ladybub is an ideal shopping experience for time-poor and money conscious mums as the online store carries a selection of high quality exclusive baby brands at up to 60% off retail price.

How Ladybub works:

  1. FIND – Mums find the best kids and baby brands with exclusive sales of up to 60% off retail.
  2. LOVE – Parents and children alike will adore the latest range of cute clothes, products and accessories that are always being updated with new additions.
  3. SHARE - Ladybub rewards customers with a $10 voucher when any friend they invite makes their first purchase so mums are encouraged to share their shopping secrets and baby tips amongst each other, adding a social and rewarding dimension to the shopping experience.



A number of boutique up-and-coming Australian brands like Baby Takes a Trip, Milk & Soda, Furious Kingston and Escargot have been featured on the Ladybub website. Ladybub has also featured Baby Bjorn – a brand synonymous with quality baby carriers for the best part of the last 50 years. Ladybub is currently accepting members to their online community where members receive exclusive access to the best kids and baby brands discounted at up to 60% off retail prices.

Ladybub makes sharing this wonderful new online experience both enjoyable and profitable, so mums and their bubs alike will enjoy this online shopping experience that brings hip brands closer to home and provides an incentive to share again. www.ladybub.com.au/

— WebWireID155102 —


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