Market Overview

Clickatell Launches Mobile Marketing Platform for SMBs

REDWOOD CITY, Calif.--(BUSINESS WIRE)--

Clickatell, a leading mobile messaging provider, today announced its Clickatell Mobile Campaign Manager (CMCM), a social mobile solution optimized to give small and medium businesses the short message service (SMS) tools needed for mobile marketing campaigns that engage new customers and deepen existing customer relationships.

The CMCM is a comprehensive solution delivering mobile services that unites customer communication, community creation and customer analytics. The CMCM platform is ideal for regional businesses and is scalable to be effective for marketing programs designed to reach from hundreds of customers up to hundreds of thousands of customers. Users of CMCM include restaurant or retail franchises, hospitality environments, entertainment venues or advertising agencies serving these businesses.

CMCM campaign tools include text for info, text-to-win contests, mobile couponing, question services for customer polling and entertainment, one-to-one communication such as appointment reminders and auto responder texts.

Other tools help clients administer programs and comply with spam guidelines and include a web widget where customers can enter mobile information on the business' website, subscription management features, and a dashboard for campaign tracking and analysis and reporting.

The CMCM platform can be accessed from any web browser and provides simple, straightforward setup and operation.

“With 85 percent of the American population owning a cell phone, mobile marketing is the best way for small and medium businesses to reach today's on-the-move customer,” said Bill Wolfe, Clickatell CTO. “Clickatell's Mobile Campaign Manager brings the universality, immediacy and flexibility of SMS to every regional business in an easy to use customizable package.”

CMCM uses a 5-digit U.S. short code origination address to send text messages to U.S. mobile phone numbers. SMS and mobile marketing guideline compliance is built into the product, with systematic safeguards against spamming, including a double opt-in feature, help and managed stop features.

The platform is available now with a promotional price of $199 for the first three months with SMS beginning at $0.02 per outbound message. For more information, visit http://americas.clickatell.com/solutions/mobile-campaign-manager/.

About Clickatell, Inc.

Founded in 2000, Clickatell is a global leader in providing the ability for its customers to alert, interact and transact with their customers, business partners and communities. Utilizing its global footprint, Clickatell can deliver short message services (SMS) through its Clickatell Mobile eXchange (CMX) to nearly every mobile phone user in the world. In addition, with Clickatell Transaction eXchange (CTX), the company is providing the essential link between the mobile consumer and their financial institution through such services as airtime top up. With its ongoing investments, Clickatell is uniting customer communication, community creation and transaction services.

For more information on Clickatell and its solutions, visit http://americas.clickatell.com/.

The David James Agency | Clickatell
David Rodewald / Amber Hack
+1 805-494-9508
clickatell@davidjamesagency.com

 

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