Market Overview

Choice Hotels Backs Up Best Internet Rate Guarantee With Rate Match and Free Night Offer

Choice Hotels Backs Up Best Internet Rate Guarantee With Rate Match and Free Night Offer

PR Newswire

SILVER SPRING, Md., March 5, 2012 /PRNewswire/ -- The Best Internet Rate Guarantee from Choice Hotels just got better! One of the world's leading lodging franchisors announced today that it's going even further to make sure its guests always find the best room rate possible on ChoiceHotels.com.

Choice Hotels understands how important getting the best rate available is to its guests. If a guest finds a lower price for the same hotel, type of accommodations, and the same dates at any other qualified online source, Choice Hotels will match the lower rate plus give the guest a free night for that stay.

"We firmly believe enhancing Choice's Best Internet Rate Guarantee offer instills real confidence in Choice Hotels as a company that not only stands behind its brands, but behind its guests as well," said Kelly Poling, vice president of distribution strategy and ecommerce for Choice Hotels. "Guests will be able to count on our hotels to deliver great rooms at the best rates."

The company's more generous Best Internet Rate Guarantee lets travelers know that the best online rate for any Choice Hotels brand property worldwide will be found only on ChoiceHotels.com. The improved guarantee comes as a result of months of consumer testing in which the company evaluated multiple enhancement options on how to make its best rate guarantee even better and make sure as a trusted lodging provider, the company is giving its guests what they are asking for—the best online rates for Choice Hotels brand properties.

Getting the best guaranteed online rates is just one of the many reasons guests should always book directly on ChoiceHotels.com. Additional benefits include the Choice Privileges rewards program, a safe and secure booking process, direct access to more than 6,000 hotels worldwide, customer service from representatives that know Choice brand hotels, and no additional booking fees.

How does the guarantee work? In order to take advantage of the guarantee, consumers must first book a room on ChoiceHotels.com. Consumers can then shop for a better rate on a qualified website for that same hotel, same room, on the same date. If a qualifying lower rate is found within 24 hours of the initial booking on a Choice Hotels brand website and at least 72 hours prior to the scheduled arrival date, the consumer then submits a Best Internet Rate Guarantee claim form found on ChoiceHotels.com. Special reservations center agents at Choice Hotels will then work to verify that the lower rate qualifies for the guarantee. If the lower rate is eligible, the agent will override the original reservation at the new rate and the guest will receive the first night of their stay for free.

The Best Internet Rate Guarantee applies to all Choice Hotels brand properties, including Comfort Inn, Comfort Suites, Quality, Sleep Inn, Clarion, Cambria Suites, MainStay Suites, Suburban Extended Stay Hotel, Econo Lodge, Rodeway Inn, and Ascend Collection. Negotiated rates, such as group rates, package rates, and coupons as well as government rates and membership rates do not qualify for the Best Internet Rate Guarantee. Additional terms and conditions apply. Click here or visit http://www.choicehotels.com/en/bestrate to learn more about Choice's Best Internet Rate Guarantee.  

About Choice Hotels
Choice Hotels International, Inc. (NYSE: CHH) franchises more than 6,100 hotels, representing more than 495,000 rooms, in the United States and more than 30 other countries and territories. As of December 31, 2011, more than 400 hotels were under construction, awaiting conversion or approved for development in the United States, representing more than 30,000 rooms, and approximately 80 hotels, representing approximately 7,000 rooms, were under construction, awaiting conversion or approved for development in 20 other countries and territories. The company's Comfort Inn, Comfort Suites, Quality, Sleep Inn, Clarion, Cambria Suites, MainStay Suites, Suburban Extended Stay Hotel, Econo Lodge and Rodeway Inn brands serve guests worldwide. In addition, via its Ascend Collection membership program, travelers in the United States, Canada and the Caribbean have upscale lodging options at historic, boutique and unique hotels.

Additional corporate information may be found on the Choice Hotels International, Inc. Web site, which may be accessed at www.choicehotels.com.

Choice Hotels, Choice Hotels International, Comfort Inn, Comfort Suites, Quality, Sleep Inn, Clarion, Cambria Suites, MainStay Suites, Suburban Extended Stay Hotel, Econo Lodge, Rodeway Inn and Ascend Collection are proprietary trademarks and service marks of Choice Hotels International.

© 2012 Choice Hotels International, Inc. All rights reserved.

SOURCE Choice Hotels International, Inc.

 

Around the Web, We're Loving...

Partner Network

Get Benzinga's Newsletters