Active Network Powers Chicago Park District, the Largest Municipal Park Manager in the Nation, with Leading Recreation Management Software

CHICAGO--(BUSINESS WIRE)--

The Active Network, Inc. ACTV, Clarity Partners and the Chicago Park District have teamed up to launch a new e-commerce recreation management system for facilities throughout more than 8,100 acres of Chicago Park District property. Launched this month, the robust online system manages facility usage for many of the Chicago Park District's assets including 280 staffed park recreation centers, over 500 baseball fields, 26 indoor and 51 outdoor pools, 71 fitness centers, 22 artificial turf fields, 8 gymnastic centers, and 2 conservatories. Furthermore, the system allows patrons the convenience of browsing park programs and events and registering online, and is expected to allow purchasing of certain permits and reserving rental spaces online later this year.

Chicago is the 3^rd largest city in the U.S. and is among 60 of the top 100 cities¹ in North America which have deployed Active Network's ActiveNet® recreation software to manage a range of activities, including program management, facility reservations, league scheduling, payment processing and e-commerce operations. Clarity Partners—which has worked with the City of Chicago since the early 2000s—managed the overall design and launch of the Chicago Park District e-commerce project, including the integration of ActiveNet software. In February, the Chicago Park District is expected to open registration for its spring program session.

“We look forward to working with the ActiveNet system for the efficiency and streamlining benefits it is designed to bring to our program registration process,” said Chicago Park District General Superintendent and CEO Michael Kelly.

The ActiveNet system is designed to support thousands of online transactions per minute, which will be especially important during peak registration periods. Among the many benefits to the Chicago Park District, the ActiveNet system automates financial reporting and reconciliation, and once implemented citywide, is expected to reduce paper-based registrations. The system is also expected to increase customer service levels through the elimination of double bookings and adding greater convenience through online membership sales. The implementation of the comprehensive e-commerce system is further expected to reduce costs, gain efficiency and help increase revenue to the Chicago Park District over time.

“We are tremendously pleased to help the Chicago Park District meet its objective to efficiently manage its facilities while fostering stronger community involvement by its patrons,” said Ram Krishnan, SVP and senior general manager of the Communities division of Active Network. “In addition to the leading edge SaaS technology we deliver to the Chicago Park District and our other ActiveNet customers, we provide a full suite of progressive marketing tools and services to help them engage with their citizens and thereby best serve the public.”

Active Network will demonstrate its recreation software technology at this week's Illinois Association of Park Districts (IAPD)/Illinois Park & Recreation Association's (IPRA) Soaring to New Heights Conference at Booth #340. For more information on how Active Network can benefit your city, please visit our parks and recreation overview.

About the Chicago Park District

The Chicago Park District owns and operates more than 8,100 acres of parkland that includes 580 parks, 26 miles of lakefront, 10 museums, two world-class conservatories, 16 historic lagoons, and nearly 50 natural areas. The Chicago Park District also offers thousands of sports and physical activities as well as cultural and environmental programs for youth, adults, and seniors.

About Clarity Partners, LLC

Clarity Partners, LLC is a full-service consulting firm that provides management, technology and trial consulting services to large and small private, public, and not-for-profit organizations. Clarity's diverse consultants draw upon their extensive business and technology knowledge, combined with analytical rigor, to transform complex business decisions into technology solutions that expand their clients' opportunities and provide measurable business value. Clarity Partners is headquartered in Chicago, Illinois and is a certified minority business enterprise (MBE) and disadvantaged business enterprise (DBE).

About The Active Network, Inc.

The Active Network, Inc. is the leading provider of organization-based cloud computing applications with over 47,000 global business customers and 70 million annual transactions reported last year. Our technology platform, ActiveWorks®, transforms the way organizers manage their activities and events by automating online registrations and streamlining other critical management functions, while also driving consumer participation to their events. Our flagship media property, Active.com®, is the leading online community for people who want to discover, participate in, and share activities about which they are passionate. Headquartered in San Diego, California since 1999, the company has over 25 offices worldwide. To learn more, visit www.ActiveNetwork.com or www.Active.com. Follow Active Network on Twitter @ActiveNetwork, @Active and on Facebook.

About Forward-Looking Statements

The Active Network, Inc. cautions you that the statements included in this press release that are not a description of historical facts are forward-looking statements within the meaning of the federal securities laws. Any such statements are subject to substantial risks and uncertainties, and actual results may differ materially from those expressed in these forward-looking statements. More detailed information about The Active Network, Inc. and the risks and uncertainties that may affect the realization of these forward-looking statements is set forth in its filings with the Securities and Exchange Commission (SEC).These filings may be read free of charge on the SEC's website at www.sec.gov. You are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date hereof. All forward-looking statements are qualified in their entirety by this cautionary statement and The Active Network, Inc. undertakes no obligation to revise or update this press release to reflect events or circumstances after the date hereof.

© 2011 The Active Network, Inc. All rights reserved. Active.com and ActiveNet are registered trademarks of The Active Network, Inc. Active Network, is a trademark of The Active Network, Inc. All other trademarks are the property of their respective owners.

¹ Based on population.