Market Overview

vineyard vines® Signs Licensing Deal with the National Hockey League

STAMFORD, Conn.--(BUSINESS WIRE)--

Brothers Shep and Ian Murray, CEOs and Co-Founders of vineyard vines, announced today that their company has entered into a licensing arrangement with the National Hockey League (NHL®) to design and distribute a line of men's and women's accessories that include ties, tote bags, and belts.

“We've had an incredible response from our existing team products and are thrilled about our new licensing arrangement with the NHL,” said Lindsey Worster, Vice President of Brand Communications. “This launch came at the perfect time with hockey in full swing and the holiday gift giving season upon us. Now our customers and NHL fans can bring their team spirit with them wherever they go.”

The summers on Martha's Vineyard are not far from the frozen winter ponds of Boston, where hockey is a religion, so it was only natural that the colorful New England styling of vineyard vines products would align with the National Hockey League.

"The NHL is proud to be associated with a brand that is renowned for its product excellence,” said Jim Haskins, NHL Group VP of Consumer Products. "The NHL vineyard vines tie collection will present expertly crafted workmanship in neckwear with a fun fashion approach that our fans are going to love.”

Product from all 30 NHL teams plus former teams from NHL's Vintage Hockey nostalgia collection including the New York Americans and Hartford Whalers will be sold on vineyardvines.com, at vineyard vines retail stores, the NHL Powered by Rebook flagship store in New York City and on Shop.NHL.com, the official online store of the NHL operated by e-commerce provider Fanatics.

About vineyard vines®

A company best known for its whimsical neckties and smiling pink whale logo, vineyard vines was founded in 1998 on Martha's Vineyard when brothers Shep and Ian Murray cut their ties with corporate America to start making ties that represented The Good Life. In addition to signature neckwear, vineyard vines offers a variety of clothing and accessories for men, women and children. Products are sold in over 600 specialty and department stores worldwide, through a seasonal catalog at 1.800.892.4982, online at vineyardvines.com and currently at nineteen free-standing stores in Boston, MA; Charlotte, NC; Edgartown, MA; Greenwich, CT; Hingham, MA; Mashpee, MA; McLean, VA; Memphis, TN; Nantucket, MA; Nashville, TN; Newport Beach, CA; Oak Bluffs, MA; Palm Beach Gardens, FL; Plano, TX; Short Hills, NJ; Southampton, NY; The Ocean Reef Club in Key Largo, FL; Washington, DC; and Westport, CT.

About the NHL

The National Hockey League, founded in 1917, is the second-oldest of the four major professional team sports leagues in North America. Today, the NHL® consists of 30 Member Clubs, each reflecting the League's international makeup, with players from more than 20 countries represented on team rosters. According to a Simmons Market Research study, NHL fans are younger, more educated, more affluent, and access content through digital means more than any other major professional sport. The NHL entertains more than 250 million fans each season in-arena and through its partners in national television (VERSUS, NBC, TSN, CBC, RDS, RIS and NHL Network™) and radio (NHL Radio™, Sirius XM Satellite Radio). Through the NHL Foundation, the League's charitable arm, the NHL raises money and awareness for Hockey Fights Cancer™ and NHL Youth Development, and supports the charitable efforts of NHL players. For more information on the NHL, log on to NHL.com.

NHL, the NHL Shield and the word mark NHL Winter Classic are registered trademarks and Vintage Hockey is a trademark of the National Hockey League. All Rights Reserved.

Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50111872&lang=en

vineyard vines®
Elizabeth Hodgson, 203.504.5704
Elizabeth@vineyardvines.com

 

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