Cherokee Inc. to Participate at the BB&T Consumer Conference on Tuesday, November 29

Cherokee Inc. (NASDAQ: CHKE), a leading licensor and global brand management company, announced today that Henry Stupp, the Company's Chief Executive Officer, will be participating in one-on-one meetings at the BB&T Consumer Conference on Tuesday, November 29, 2011 at the Intercontinental Hotel – The Barclay in New York City.

The conference will include Q&A and panel discussions with senior executives spanning the Consumer, Food, and Retail industries, followed by one-on-one meetings with management across the Agribusiness/Consumer Foods; Apparel, Footwear, & Specialty Retail; Food & Drug Merchandising; and Specialty Hard-lines Retail sectors.

About Cherokee Inc.

Cherokee Inc. is a global marketer and manager of a portfolio of Fashion and Lifestyle brands it owns and represents in multiple consumer product categories and sectors around the world. The Company has license agreements with premier retailers and manufacturers covering over 30 countries around the world including Target Stores (U.S.), Tesco (U.K., Ireland and certain Central European countries), Zellers (Canada), RT-Mart (Peoples Republic of China), Pick ‘n Pay (South Africa), Falabella (Chile, Peru and Colombia), Arvind Mills (India and certain Middle Eastern countries), Shufersal LTD. (Israel), Comercial Mexicana (Mexico), Eroski (Spain), Nishimatsuya (Japan), Magnit (Russia) and the TJX Companies (U.S., Canada and Europe).