Jackson's Nine-Month Sales Rise 25% to $17.9 Billion

Jackson National Life Insurance Company^® (Jackson^®) generated $17.9 billion in total sales and deposits¹ during the first nine months of 2011, up 25 percent over the same period in 2010. The company's growth was driven primarily by variable annuity (VA) sales, which rose 31 percent over the first nine months of 2010 to $13.7 billion.

"Jackson's in-force book of business is well balanced between fee- and spread-based products, which is a key part of our long-term strategy to diversify revenue streams and produce more stable earnings over time,” said Mike Wells, Jackson's president and chief executive officer. “Jackson remains focused on profitability, and disciplined in our approach to sales growth.”

Jackson, an indirect wholly owned subsidiary of the United Kingdom's Prudential plc (NYSE: PUK), generated total sales and deposits of more than $5.7 billion¹ during the third quarter of 2011, compared to $4.9 billion during the third quarter of 2010 and $6.4 billion during the second quarter of 2011. VA sales were $4.2 billion during the third quarter of 2011, up 15 percent over the same quarter in 2010 and down 15 percent from the second quarter of 2011, as market volatility reduced customer demand for equity-based products.

According to the 2011 Advisor Brandscape^TM report recently released by Cogent Research, Jackson ranks first among VA providers for advisor loyalty.²

"We invest significant resources in training and development because it is important for advisors to know they can depend upon their Jackson wholesaler to provide the information, tools and support they need to build their business,” said Clifford Jack, Jackson's head of retail. "The quality of our distribution team sets Jackson apart within the VA market.”

During the first nine months of 2011, Jackson generated $1.1 billion in fixed index annuity sales, compared to $1.3 billion during the same period of the prior year. Traditional deferred fixed annuity sales totaled $531 million during the first nine months of 2011, compared to $1.0 billion during the same period in 2010. Jackson restrained fixed and fixed index annuity sales during the first nine months of 2011, as the company continued to direct available capital to support higher-margin product sales.

Subsidiary Performance

Curian Capital^® (Curian), Jackson's registered investment adviser that provides innovative fee-based managed accounts and investment products, attracted $2.1 billion in deposits during the first nine months of 2011, up 41 percent over the prior year period. As of September 30, 2011, Curian's assets under management totaled $6.7 billion (including more than $300 million of assets managed on third-party platforms), compared to $5.4 billion at the end of 2010.

Sales and Net Flow Rankings

During the first half of 2011 (latest industry data available), Jackson ranked:

• Third in total annuity sales with a market share of 8.6 percent;³
• First in VA net flows;⁴
• Third in VA sales with a market share of 12.2 percent;⁵
• Ninth in fixed index annuity sales with a market share of 4.4 percent;⁶ and
• 12^th in traditional deferred fixed annuity sales with a market share of 1.9 percent.⁷

Financial Strength

All four primary ratings agencies – Fitch Ratings, A.M. Best, Standard & Poor's and Moody's Investor Service, Inc. – affirmed Jackson's financial strength ratings during 2011. Jackson has maintained the same financial strength ratings for more than eight years. As of October 31, 2011, Jackson had the following ratings⁸:

• A+ (superior) A.M. Best financial strength rating, the second-highest of 16 rating categories
• AA (very strong) Standard & Poor's insurer financial strength rating, the third-highest of 21 rating categories
• AA (very strong) Fitch Ratings insurer financial strength rating, the third-highest of 19 rating categories
• A1 (good) Moody's Investors Service, Inc. insurance financial strength rating, the fifth-highest of 21 rating categories

“Jackson is positioned cautiously for a market downturn and we remain disciplined in our approach to risk management,” Wells said.

¹Sales and deposits from Jackson's subsidiaries Jackson National Life Insurance Company of New York^® and Curian Capital have been included in Jackson's total sales and deposits figures.

²Source: Cogent Research Advisor Brandscape^TM 2011. Rankings based upon an online survey of a representative cross section of 1,643 registered financial advisors conducted between April 15 and May 9, 2011. Jackson ranked first out of 19 companies for advisor loyalty.

³Source: LIMRA International U.S. Individual Annuities Sales Survey First Half 2011. Jackson ranked third in total annuity sales out of 58 companies during 1H11.

⁴Sources: Morningstar Annuity Research Center First Half 2011 Net Flow Report and Company Quarterly Financial Supplements. Jackson ranked first out of 24 companies during 1H11.

⁵Source: Morningstar Annuity Research Center First Half 2011 Sales Report. Jackson ranked third out of 38 companies during 1H11.

⁶Source: AnnuitySpecs Indexed Sales & Market Report, 1^st Half 2011. Jackson ranked ninth out of 36 companies during 1H11.

⁷Source: LIMRA International U.S. Individual Annuities Sales Survey First Half 2011. Jackson ranked 12th out of 56 companies during 1H11.

⁸Financial strength ratings do not apply to the principal amount or investment performance of the separate account or underlying investments of variable products.

Before investing in variable products, investors should carefully consider the investment objectives, risks, charges and expenses of the variable product and its underlying investment options. The current contract prospectus and underlying fund prospectuses, which are contained in the same document, provide this and other important information. Please contact your representative or the Company to obtain the prospectuses. Please read the prospectuses carefully before investing or sending money.

About Jackson National Life Insurance Company

With $115.7 billion in assets (IFRS)*, Jackson National Life Insurance Company (Jackson) is an industry leader in variable, fixed and fixed index annuities. The company also offers life insurance and institutional products. Jackson markets its products in 49 states and the District of Columbia through independent and regional broker-dealers, financial institutions and independent insurance agents. Jackson's subsidiary, Jackson National Life Insurance Company of New York^®, similarly markets products in the state of New York. Through its affiliates and subsidiaries, Jackson also provides asset management and retail brokerage services. For more information, visit www.jackson.com.

*Jackson has $115.7 billion in total IFRS assets and $105.5 billion in IFRS policy liabilities primarily set aside to pay future policyowner benefits (as of 6/30/11). International Financial Reporting Standards (IFRS) is a principles-based set of international accounting standards indicating how transactions and other events should be reported in financial statements. IFRS is issued by the International Accounting Standards Board in an effort to increase global comparability of financial statements and results. IFRS is used by Jackson's parent, Prudential plc, to report the Group's financial results.

Annuities and life insurance products are issued by Jackson National Life Insurance Company (Home Office: Lansing, Michigan) and Jackson National Life Insurance Company of New York (Home Office: Purchase, New York). Variable products are distributed by Jackson National Life Distributors LLC. Fixed index annuities are referred to as Equity Indexed and Fixed Annuities in Oregon. Fixed index annuities may not be suitable for everyone. May not be available in all states and state variations may apply. These contracts have limitations and restrictions, including possible withdrawal charges, recapture charges and excess interest adjustments. Contact your representative or the Company for more information.

Please remember that a Jackson annuity is intended to be a long-term, tax-deferred vehicle for retirement. An annuity's earnings are taxable as ordinary income when withdrawn and, if taken before age 59 1/2, may be subject to a 10% federal tax penalty. Variable annuities involve investment risks and may lose value.

Jackson National Life Insurance Company is an indirect subsidiary of Prudential plc, a company incorporated and with its principal place of business in the United Kingdom. Prudential plc and its affiliated companies constitute one of the world's leading financial service groups. It provides insurance and financial services directly and through its subsidiaries and affiliates throughout the world. It has been in existence for over 160 years and had more than $560 billion in assets under management as of June 30, 2011. Prudential plc is not affiliated in any manner with Prudential Financial, Inc., a company whose principal place of business is in the United States of America.

The following cautionary statement is included to make applicable and take advantage of the safe harbor provisions of the Private Securities Litigation Reform Act of 1995 for any forward-looking statements made by, or on behalf of, the Company. Forward-looking statements include statements concerning plans, objectives, goals, strategies, future events or performance, and underlying assumptions and other statements which are other than statements of historical facts. However, as with any projection or forecast, forward-looking statements are inherently susceptible to a number of risks and uncertainties and actual results and events could differ materially from those currently being anticipated as reflected in such forward-looking statements. There can be no assurance that management's expectations, beliefs or projections will result or be achieved or accomplished.