Market Overview

Valpak® Teams With "The Martha Stewart Show" and "Emeril's Table" on Hallmark Channel for 2 Pros 2 Shows Sweepstakes

Valpak® Teams With "The Martha Stewart Show" and "Emeril's Table" on Hallmark Channel for 2 Pros 2 Shows Sweepstakes

Viewers, savers can enter for chance to win trip, Emeril's kitchen essentials

PR Newswire

LARGO, Fla., Oct. 6, 2011 /PRNewswire/ -- Hallmark Channel returns this fall with two shows, two pros, one network, and one great sweepstakes from Valpak Direct Marketing Systems, Inc.

(Photo:  http://photos.prnewswire.com/prnh/20111006/CL81952 )

(Logo:  http://photos.prnewswire.com/prnh/20080107/CLM009LOGO-b )

The pros and shows are Martha Stewart from "The Martha Stewart Show" and Emeril Lagasse from "Emeril's Table." One lucky winner of the sweepstakes will receive a trip to New York to be part of the audience for the live taping of "The Martha Stewart Show" and take home Emeril's Kitchen Essentials prize pack.

The Valpak sweepstakes was recently announced live on the show by Martha and Emeril themselves. Martha and Emeril are featured on the Blue Envelope, which will be hitting homes starting this week.

Viewers and savers also have a new way to interact with the promotion by using their mobile device to scan a Quick Response (QR) code featured on the envelope. That will launch a registration page, and allow them to see a fun clip of "The Martha Stewart Show," and also allow them to share the sweepstakes with friends through Facebook and Twitter. They can also visit  MarthaStewart.com/Valpak to register.

"The Martha Stewart Show and "Emeril's Table" is a perfect fit for Valpak consumers, and being able to add a QR code to the envelope so they can interact with 'The Martha Stewart Show' adds a whole fun new aspect to the sweepstakes," said Deanna Willsey, director of corporate communications for Valpak.

The new season of "The Martha Stewart Show," taped in New York City before a live studio audience, informs and inspires viewers on subjects from cooking and entertaining to crafting and gardening.

"Emeril's Table" which also debuted on the Hallmark Channel, September 26 at 11 AM ET /10 AM CT, is a new daily cooking show airing weekdays Monday-Friday.  Featuring Chef Emeril Lagasse, the 30 minute program is a celebration of family and friends around the dinner table. It is produced by Martha Stewart Living Omnimedia Productions and is part of the "Hallmark Channel Home" daytime block.

In addition to going online to register for the sweepstakes, savers can also look for valuable offers on their computer or mobile phone as they travel, by simply entering the ZIP code for the city.

About Valpak®

Valpak, one of the leading direct marketing companies in North America, is owned and operated by Cox Target Media, Inc., a subsidiary of Atlanta-based Cox Media Group, Inc. With nearly 180 franchises throughout the United States and Canada, The Blue Envelope® delivers savings and value to nearly 40 million households each month. Annually, Valpak will distribute some 20 billion offers inserted in almost 500 million envelopes. Valpak also offers digital solutions with www.Valpak.com®, an online site for local savings, which has nearly 70 million offer views each month, as well as mobile phones, including apps for iPhone®, iPod touch®, Android®, Palm Pre®, Blackberry®, and Windows® 7 platforms. For more information, please contact 1-800-676-6878.

About Cox Media Group

Cox Media Group, Inc., a subsidiary of Atlanta-based Cox Enterprises, Inc., is an integrated broadcasting, publishing and digital media company that includes the national advertising rep firms of Cox Reps. With $1.8 billion in revenue, the company operations include 15 broadcast television stations and one local cable channel, 86 radio stations, four metro newspapers and more than a dozen non-daily publications, and more than 100 digital services. Additionally, Cox Media Group owns and operates Valpak, one of the leading direct marketing companies in North America.  For more information about Cox Media Group, please check us out online at www.coxmediagroup.com.

About Hallmark Channel

Hallmark Channel, owned and operated by Crown Media Holdings, Inc., is a 24-hour basic cable network that provides a diverse slate of high-quality entertainment programming available in high definition (HD) and standard definition (SD) to a national audience of almost 88 million subscribers.  The top tier program service is distributed through approximately 5,492 cable systems and communities as well as direct-to-home satellite services across the country.  Hallmark Channel is the nation's leading network in quality family programming with an ambitious slate of original TV movies, lifestyle and general entertainment content, and is the home of "The Martha Stewart Show", which anchors the channel's new daytime HOME block.  Hallmark Channel's sibling network is Hallmark Movie Channel, also available in HD and SD, which focuses on the family-friendly movies with a mix of classic theatrical films, presentations from the acclaimed Hallmark Hall of Fame library, original Hallmark Channel movies and special events.

About Martha Stewart Living Omnimedia, Inc.

Martha Stewart Living Omnimedia, Inc. (NYSE: MSO) is a diversified media and merchandising company, inspiring and engaging consumers with unique lifestyle content and distinctive products. The Publishing segment encompasses the company's print and digital businesses and is comprised of four magazines, including MSLO's flagship publication, Martha Stewart Living, periodic special issues, books, websites, digital apps, blogs, and more. The Broadcasting segment produces the Emmy-winning, daily television series, "The Martha Stewart Show," and other original programming on Hallmark Channel, including "Mad Hungry with Lucinda Scala Quinn." Broadcasting also encompasses Martha Stewart Living Radio on SIRIUS XM Channel 110. In addition to its media properties, MSLO offers high-quality Martha Stewart products through licensing agreements with carefully selected companies, including the Martha Stewart Collection exclusively at Macy's, the Martha Stewart Living line of home-improvement products at The Home Depot, Martha Stewart Crafts with EK Success at Michaels, Jo-Ann Fabric, and independent retailers, the Martha Stewart Pets line at PetSmart, and the forthcoming Martha Stewart Home Office with Avery at Staples. In 2008, Emeril Lagasse joined the Martha Stewart family of brands; MSLO acquired the assets related to Lagasse's media and merchandising business, including television programming, cookbooks, and emerils.com website and his licensed kitchen and food products. For additional information about MSLO, visit www.marthastewart.com.

Contact information:
Marsha Strickhouser
8605 Largo Lakes Drive
Largo, FL 33773
727-399-3175 - office
marsha_strickhouser@valpak.com

SOURCE Valpak

 

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