Crimson Hexagon Announces Pew Research Center's Project for Excellence in Journalism Will Use ForSight Platform for Real-Time, Comprehensive Social Media Analysis in Ongoing News Content Studies

CAMBRIDGE, Mass.--(BUSINESS WIRE)--

Crimson Hexagon (www.crimsonhexagon.com), provider of social media monitoring and analysis for brand insights and market research professionals, today announced that the Pew Research Center's Project for Excellence in Journalism has selected the Crimson Hexagon ForSight™ platform to augment its research into traditional and new media.

The Pew Research Center's Project for Excellence in Journalism (PEJ) specializes in using empirical methods to track the transformation of journalism in a changing information landscape. It does so through a variety of different research modes including ongoing content studies of the news, surveys about changes in news consumption, the tracking of key industry trends and timely analysis of events in the news. PEJ chose to add the Crimson Hexagon ForSight™ platform to its methods so that it could increase the number of traditional outlets it analyzes and also deepen its analysis of both mainstream coverage and the online conversation about the news.

“Pew Research Center has some of the world's highest standards for the accuracy and relevance of its research and we're immensely proud to be an important part of their work,” said Crimson Hexagon CEO Patricia Gottesman. “We are delighted the Pew Research Center's Project for Excellence in Journalism selected our platform to gain deep insights from online public sentiment and we look forward to seeing future PEJ reports enhanced with perspectives from social media.”

Recently named by Fast Company as one of the Top 10 Most Innovative Companies on the Web, Crimson Hexagon provides social intelligence software and services to some of the world's largest and most respected companies. Powered by patent-pending technology originally developed at Harvard University's Institute for Quantitative Social Science, the Crimson Hexagon ForSight™ platform surpasses the capabilities of traditional social media monitoring and expands the capacity of market research.

About Crimson Hexagon, Inc.

Crimson Hexagon, founded in 2007, is the leading provider of real-time social media monitoring and analysis to brands, agencies, media firms and their partners. Powered by patent-pending technology developed at Harvard University's Institute for Quantitative Social Science, the Crimson Hexagon ForSight™ platform overcomes the limits of traditional market research by delivering a real-time view of how engaged online consumers truly think and feel about a brand or issue. For more information go to: http://www.crimsonhexagon.com or read the Crimson Hexagon Social Media Monitoring and Analysis blog: http://www.crimsonhexagon.com/blog/.