Boston Market Unveils Fresh Updates in Atlanta-Area Locations

GOLDEN, Colo.--(BUSINESS WIRE)--

Boston Market today announced the completion of noticeable updates to its Atlanta-area restaurants. Changes to the company's locations in Atlanta, Duluth, Lilburn, Marietta, Roswell, Sandy Springs and Stone Mountain are designed to significantly enhance the guest experience.

Specific restaurant enhancements include:

• Guest Experience
  • Improved Employee Training Programs – Hospitality and food preparation.
  • Addition of Dining Room Ambassadors – Guests will notice a higher level of service designed to make the dining experience more pleasurable in this fast-casual concept.
  • New Uniforms – Amplifying the message of quality, the new Boston Market culinarians will wear Chef Whites. Other staff will wear new uniform shirts and bib aprons for a crisp, clean look.
• Food Presentation
  • Plateware – For guests dining in, Boston Market will serve the food on real plates with stainless steel knives, forks and spoons.
  • Hand-Carved-to-Order – Rotisserie Chicken and Oven Roasted Turkey, which have always been carved-to-order, are now carved in stations that are visible to guests.
  • Hand-Tossed-to-Order – Fresh entrée salads are no longer grab-and-go, but tossed fresh to order throughout the day.
• New Menu Items
  • Gourmet Sides – Loaded Mashed Potatoes, Garlicky Lemon Savoy Spinach, Squash Casserole, Mediterranean Green Beans.
  • Hand-Carved Sandwiches – Pulled BBQ Chicken, Oven Roasted Turkey BLT and All-White Rotisserie Chicken Salad.
  • Hand-Tossed Entrée Salads – Mediterranean and Southwest Santa Fe – Each made with Rotisserie Chicken.
  • Sauces – Zesty Barbecue, Sweet Thai Chili Garlic and Honey Habanero were created to complement the signature Rotisserie Chicken.
  • More Healthy Options – Garlicky Lemon Savoy Spinach and Mediterranean Green Beans have been added to the menu. In addition, Boston Market's home style Rotisserie Chicken now has 20% less sodium and its poultry gravy has 50% less sodium and is Gluten Free.

Following successful launches of upgrades in locations around the country, as part of the 25-year-old company's America's Kitchen Table program, Boston Market restaurants in and around Atlanta now feature a warmer, more inviting atmosphere with updates like real plates and stainlessware. A fresh menu features the addition of new entrées and side dishes as well. Guests will also notice an exceptional level of hospitality from a larger, more attentive staff wearing new uniforms and cooks outfitted in chef whites.

“For a quarter of a century Boston Market has enjoyed its place at kitchen tables in homes around the country,” said Tony Buford, Senior Vice President of Operations, Boston Market. “When guests aren't dining with us at home, we now invite them to join us at our table – America's Kitchen Table.” He added, “Today's families lead busy lives, but we should never be too busy to share a good meal together.”

Since the very first re-vamped market was unveiled last spring in West Palm Beach, Florida, Boston Market has seen a double-digit increase in guest counts and sales at most locations that have undergone similar changes. To date, more than 440 updated restaurants have been rolled out and the remainder will be completed by the end of September 2011.

“We're making an investment in Boston Market's people and service,” said Buford. “We are proud of our new offerings, but it's about more than just paint and poultry – it's about our people. People are the heart and soul of our company.”

About Boston Market

Boston Market Corporation, headquartered in Golden, Colorado, has been giving time back to busy families and individuals for more than 25 years by offering fresh, home‐style meals in more than 490 locations from coast to coast. Boston Market is a delicious staple of dinner tables across the nation, from fresh, never frozen chickens prepared in signature rotisserie ovens to its extensive selection of high‐quality side dishes. Boston Market offers its guests taste, convenience and value. Its mouthwatering Rotisserie Chicken put quality and wholesomeness on the center of the plate.

Boston Market also is one of the country's largest providers of catering services. Its same‐day ordering and delivery for corporate and personal events of all sizes make Boston Market Catering a welcome relief from traditional sandwich tray selections.

For more information, visit our website at www.bostonmarket.com. For the latest news and deals, follow @bostonmarket on Twitter or “Like” our Page on Facebook.