Since1910.com Redefines Buying an Engagement Ring Online with Try it On Virtual Reality

Shop online like never before with new augmented reality try-it-on features. Feels like an in-store shopping experience from the comfort of home.

New York, NY (PRWEB) August 05, 2011

Since1910.com, the number one source for designer engagement rings, is elated to announce the launch of an Augmented Reality - Try it On feature for their line of Tacori Engagement Rings. The Try it On Feature allows the user to place a paper band on their finger and with the help of your computer's web cam, see the actual ring on your finger.

"We continue to deliver enhanced technology and functionality to our customers to add additional value to the online engagement rings shopping process. Never before has a user been able to truly simulate the look and feel of an engagement ring on their very own finger without stepping foot into a retail store." states Eric Peerless, Vice President of Since1910.com.

The Try it On Functionality is truly unique and will aid in the customer's ability to see exactly how a ring will look on their finger prior to purchase.

" As a fifth generation jeweler, working along side my father and grandmother, we are constantly developing new ways to improve the online user experience. The features we are announcing today mark a drastic improvement to the overall shopping experience when purchasing designer engagement rings online. Not only do we stand firmly behind everything we sell, but we also seek to find new and innovative ways to increase customer value. I am very proud of the new features we are launching at Since1910.com" said Brad Gross, Co-Founder and 5th Generation Jeweler

In addition to the Try-it-On feature, Since1910.com has launched a series of 3D High Definition Videos for each of their engagement rings allowing the user to see every angle, nook and cranny of our Tacori engagement rings. The 3D High Definition videos also allow the user to see a hand view to see exactly what the ring will look like on the users hand. These videos are truly incredible and easily display the incredible artwork and intricacy of each Tacori Engagement Ring.

Since1910.com has also launched 3D videos for their eternity rings builder, allowing the user to custom build an eternity ring by choosing the exact diamond shape, size, quality, color and finger size to give an exact price dependent on each characteristic. Each 3D HD video will show the user the look and feel of that exact ring.

About Since1910.com
Since1910.com is a family owned, fifth generation couture retail jewelry business, established in downtown Brooklyn, New York in the year 1910. The original store was named H.L. Gross & Bro. Jewelers, which it still maintains 10 decades later. Now located in downtown Garden City, Long Island, there are currently 3 generations working together at Since1910.com. Michael Gross is 4th generation family member and President. Brad Gross is 5th generation family member and Vice President. Helene Gross is 3rd generation and treasurer.

Since1910.com is a platinum Tacori retailer in addition to being an authorized dealer of several bridal designers including Scott Kay, Martin Flyer, Henri Daussi, Vatche, ArtCarved, Simon G and more.

Since1910.com is also a member of the prestigious AGS (American Gem Society) and adheres to their strict guidelines of business practices and professionalism. Since 1910.com is also members of the GIA, Jewelers Vigilance Committee, The Retail Jewelers of America, The New York State Jewelers Association and the Better Business Bureau.

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