Singapore Businesses Starting to Discover Online Marketing

Until recently, businesses in Singapore have not statistically been utilising online marketing to its full potential. Now firms like LeadGenExperts are helping the Singapore economy grow by showing business owners how to take advantage of online marketing.

(PRWEB) August 05, 2011

Online marketing has not been taken seriously in Singapore until very recently because business owners were not seeing their websites provide enough conversions into sales, but that is all changing now thanks to efforts from online marketing firms like LeadGenExperts.

Almost a third of people in Singapore use search engines to find local products and services. Over 40 per cent of internet searches include a local qualifier, which allows them to find the products and services they are looking for much faster than by using a phone book.

According to Cyrus Yung, the leads generation architect at LeadGenExperts, the problem with most websites in Singapore is the fact that they are not optimised for the web. He says customers who are ready and willing to spend money with these businesses are not able to find them, so they are taking their money elsewhere. He says that this is why online lead generation is such a critical part of every business owner's marketing efforts, and the best thing about online marketing is that lead generation carries a relatively low cost when compared to more traditional forms of marketing.

Yung says, “We can help anyone who wants to generate new business leads without spending a lot of money on marketing. All you need to generate business leads online is the right search engine results.”

He offers these four tips for business owners who are trying to get more online leads:

1.    Create landing pages to draw in the business. One of the most complex ways to generate online leads is to create landing pages that tell potential customers about the business and why they would want to choose it. But these landing pages only work if they are properly optimised for the search engines.

2.    Discover the world of SEO. Landing pages should be customised with the keywords used by customers to find businesses in each particular industry. But business owners have got to do the research to find out which keywords customers are actually using first. They aren't always what owners think!

3.    Learn about Social Media Marketing. The phenomenon of social networking is apparent, but what isn't apparent is how to use social media in your marketing efforts. Social media marketing works to build the prospect base of a business through the opinions of its current customers while increasing the business' search engine ranking.

4.    Use Google Map Listings. Many business owners never think of this one simple marketing piece, which can bring in hundreds of customers within a 25 kilometre radius of their business. Google Map Listings not only get the name of the business out there, but also tell customers exactly where to find them.

Online lead generation creates new opportunities business owners have not realised before. It allows them to optimize their marketing budgets and keep track of the types of customers they are drawing in. LeadGenExperts also offer free competitive analysis to compare their customers' websites against their competitors.

About LeadGenExperts

LeadGenExperts is led by Aidah Omar and Cyrus Yung, who have a combined six years of experience generating qualified online leads for business owners. Since 2008 Aidah Omar has generated qualified sales leads with returns on investments of over 500 per cent profits. She is certified in Advanced Search Engine Marketing and Top SEO Placement. Since 2008 Cyrus Yung has been using Google AdWords, Yahoo! Search Marketing, and Bing to generate sales and marketing leads through pay per click marketing.

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For the original version on PRWeb visit: http://www.prweb.com/releases/prwebonline-marketing/business-leads/prweb8692267.htm