Save Mart Supermarkets, S-Mart Foods and Shell Help Central California Customers Earn Fuel Savings at the Pump With Fuel Rewards®

MODESTO, Calif., May 5, 2011 /PRNewswire/ -- Save Mart Supermarkets and S-Mart Foods announced that beginning May 9, customers who shop at any of its greater Sacramento-Modesto- Stockton area stores using their new Save Mart or S-Mart Foods Reward Cards can now earn significant discounts on fuel redeemable at participating Shell stations. Shell is the no. 1 selling gasoline brand in the U.S.

The Save Mart and S-Mart Foods Rewards programs are free programs where consumers will earn Fuel Rewards simply by making qualified purchases at store locations. The Save Mart and S-Mart Foods Rewards programs are part of the Fuel Rewards Network™, allowing Save Mart and S-Mart Foods customers to redeem Fuel Rewards at more than 100 participating area Shell stations.

It's Simple...Fill Your Cart then Fill Your Tank.

For every $50 in qualified purchases at Save Mart or S-Mart Foods using the new Save Mart or S-Mart Foods Rewards Cards, a 5 cents per gallon discount on fuel is earned and redeemable on a single fill-up, up to 20 gallons of fuel per purchase. Additionally, Fuel Rewards are cumulative – the more shoppers spend, the more they earn. For example, if a customer spends $100, they will earn a 10 cents per gallon discount, if they spend $150, they earn a 15 cents per gallon discount, etc. Shoppers also don't have to spend $50 in one transaction. Purchases are automatically tracked and each time the $50 threshold is met, another 5 cents per gallon discount on fuel is earned.    

"We understand how important it is for our customers to stretch their dollars," said Frank Capps, Chief Sales Officer, Save Mart Supermarkets. "Adding value and savings is an important part of Save Mart Supermarkets and S-Mart Foods commitment to providing our customers the best possible shopping experience through the Fuel Rewards Network."

"We are very pleased to redeem Fuel Rewards at all of the participating Shell stations in Central California," said Dan Little, fuels marketing manager, Shell North America. "With conveniently located participating Shell stations throughout the area, it has never been easier for customers to save on Shell Nitrogen Enriched Gasolines, including our premium gasoline, Shell V-Power®."

Earn More Fuel Rewards

Customers can earn additional Fuel Rewards at 700 online merchant sites using Fuel Rewards Network (FRN) Online Shopping. Earn 5 cents, 10 cents, 50 cents or more per gallon for every $50 spent online. Only available at www.fuelrewards.com.  The Fuel Rewards Network is operated by Excentus Corporation, a retail marketing coalition specializing in fuel based reward programs.  

"Save Mart Supermarkets and S-Mart Foods have been a great business partners for us," said Brandon Logsdon, executive vice president and general manager, Excentus. "We are confident that bringing these businesses together with Shell will be a success."

Redeeming is Easy...Insert Rewards Card at the Pump

Customers may redeem their Fuel Rewards at participating Shell stations by inserting their new Save Mart or S-Mart Foods Rewards Cards at the pump, which will initiate the fuel savings. Fuel Rewards expire on the last day of the month immediately following the month they were earned. Customers with questions about Save Mart and S-Mart Foods Rewards programs can call Save Mart Supermarkets and S-Mart Foods Customer Service at 1-800-692-5710, or they can contact Shell Customer Service at 1-888-GO-SHELL for assistance identifying participating Shell locations.

For additional information, please visit www.shell.us/savemart or www.savemart.com/fuelrewards.  

About Save Mart Supermarkets

Save Mart Supermarkets, a California corporation, owns and operates more than 240 stores in Northern California and Northern Nevada under the Save Mart, S-Mart Foods, Lucky, Maxx Value Foods, and FoodMaxx banners. Headquartered in Modesto, Calif. since the company was founded in 1952, Save Mart Supermarkets has always believed in supporting local suppliers and producers, and is actively engaged with the charities and causes of the communities where its stores do business. For more information on the stores of Save Mart Supermarkets, please visit www.SaveMart.com, www.LuckySupermarkets.com, and www.FoodMaxx.com.

About Excentus

Excentus Corporation is the market leader in providing marketing and promotional programs and services utilizing fuel discounts as the ultimate consumer reward. Through its rapidly expanding portfolio of Fuel Rewards® programs, Excentus' retail partners are effectively competing and growing market share by saving their loyal customers over $100 million to-date on their gasoline purchases. Headquartered in Dallas, Texas, Excentus Corp. was founded in 1996 and is a privately held company with over 150 customers in the U.S. and Canada.

About Shell

Shell Oil Products US, a subsidiary of Shell Oil Company, is a leader in the refining, transportation and marketing of fuels, and has a network of more than 6,000 Shell-branded gasoline stations in the Western United States. Shell Oil Company is an affiliate of the Shell Group [RDS and RDS]. Shell Oil Company is a 50 percent owner of Motiva Enterprises LLC, along with Saudi Refining, Inc. Motiva Enterprises LLC refines and markets branded products through approximately 8,200 Shell-branded stations in the Eastern and Southern United States.

Royal Dutch Shell plc is incorporated in England and Wales, has its headquarters in The Hague and is listed on the London, Amsterdam, and New York stock exchanges. Shell companies have operations in more than 100 countries with businesses including oil and gas exploration and production; production and marketing of Liquefied Natural Gas and Gas to Liquids; manufacturing, marketing and shipping of oil products and chemicals and renewable energy projects including wind and solar power. For further information, visit www.shell.com.

SOURCE Shell Oil Products US